PROBLEM AND PROSPECTS OF RETAIL MARKETING IN IMT A CASE STUDY OF NKUTUME. A RESEARCH PROJECT MATERIAL ON MARKETING

PROBLEM AND PROSPECTS OF RETAIL MARKETING IN IMT A CASE STUDY OF NKUTUME. A RESEARCH PROJECT MATERIAL ON MARKETING

ABSTRACT

Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers.

The problem and prospect of retail marketing in a marketing environment has led to an decrease in the level of demand of good or services of its continuity in creating awareness. This project work, therefore review the problem and prospect of retail marketing in IMT.

The researcher main objective was to determine how effective the problem and prospect of retail marketing in Nkutume IMT effective the customers needs.

Based on the summary of finding first, is made up of general back ground of the study, and objective research question, scope and method of the study. Secondly, is made up of definition of retail marketing, marketing types, retail functions, problem and possible way of controlling retail marketing. Thirdly, the main topic of the study of the problem and prospect of retail marketing in IMT were discussed in full here the researcher observe the problem encountered during transaction, sampling were used to conclude the served carried out.

Recommendation made in the study to use, they will not only be satisfying customers with services offered, but a continues, increase in profit made there by the problem of the retailing a thing of past.

CHAPTER ONE

INTRODUCTION

1.1              BACKGROUND OF THE STUDY

This research work is carried out in the institute of management and technology Enugu in Enugu state of Nigeria. The institution is made up of two campus viz. campus ii and campus iii IMT is situated in the part of enugu north local government area of Enugu town the capital town of Enugu state. The studied is densely populated with indigenes alike. The student of IMT are highly dedicated to their studies. The institution has well built structures located in two campuses. The institution are rich with well qualified lectures, rich technological equipment as well as rich amenities, probably is responsible for the relatively high rate of the institution school fees.

There will be an elaborate attempt to provide relevant information about the retailing covering things such as geographical features historic development with regards to socio – economic and business activities. Also effort will be made to discuss the concept of problem and prospect of retailing from the general perspective after which will be given in the next chapter of this project from what is presently obtained in Nkutume being the case study, critics are of the that there is lack of business qualities of relaters in Nkutume.

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PROBLEM AND PROSPECTS OF RETAIL MARKETING IN IMT A CASE STUDY OF NKUTUME. A RESEARCH PROJECT MATERIAL ON MARKETING