RADIO LISTENING HABITS OF STUDENTS IN HIGHER INSTITUTIONS OF LEARNING (A CASE STUDY OF INSTITUTION OF MANAGEMENT AND TECHNOLOGY (IMT) ENUGU. A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION

ABSTRACT

Radio is one of the viable media of mass communication. Just as communication is the transfer of information from the source to a destination. Presently, for any thing to be called communication it must efficiently reach to the source, passing through the specified channel. Undoutfully, there is no way communication could be completed with out feedback. It is on this background, that the research deemed it necessary to have a look at the listening habit of students in higher institution of learning particularly the students of the institute of management and technology (I m t), Enugu.   The researcher went further to find out what could entire students to listening to the radio programme. In the world today and in Enugu, precisely, different radio stations exist, but ability to attract audience listening is what matters, and when this happened they will tune the station off. What I am saying is that a successful media house should have the mass before planning their programmes. Any time it encounter this, the audience interest will wear away as the image of the station will be as stake. That is why due to the heterogeneous nature of the students population in the institute of management and technology which formed my case study, I decided to use random sampling method.  This method gave every student an equal chance of being selected and for the reason students tend to listen more of entertainment programmes than other programmes like the talks, religious, and news commentaries, especially when they are free or chanced from academic activities.

CHAPTER I

1.0              INTRODUCTION

1.1       BACK GROUND OF THE STUDY

The Nigerian society is a heterogeneous one with divergent communication need, coupled with the growing world of awareness. Different people have different perception of what roles communication, in it’s totality should play to the listening audience in higher learning.

  According to me Bride Seam 91:980) “communication is considered in it’s broadcast sense, not only as the exchange of news and messages, but also an individual and collective activity embracing all transmissions and sharing of ideas, fact and data. Its main function in any social system be identified as information socialization motivation, discussion, debate, education, cultural promotion, entertainment and integration.

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RADIO LISTENING HABITS OF STUDENTS IN HIGHER INSTITUTIONS OF LEARNING (A CASE STUDY OF INSTITUTION OF MANAGEMENT AND TECHNOLOGY (IMT) ENUGU. A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION