THE IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER GOODS

THE IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER GOODS IN NIGERIA (A CASE STUDY OF IMO STATE METROPOLIS)

ABSTRACT

The impact of Road Transportation has proved to the only logical basis for the sustenance of the educational services such as Federal polytechnic Nekede Owerri.

TABLE OF CONTENT

Title page –      –      –      –      –      –      –      –      -i

Approval page  –      –      –      –      –      –      –      -ii

Dedication       –      –      –      –      –      –      –      -iii

Acknowledgement    –      –      –      –      –      –      -iv

Abstract   –      –      –      –      –      –      –      –      -v

Table of Content      –      –      –      –      –      –      -vi

CHAPTER ONE

• Introduction: –      –      –      –      –      –      -1-2

1.1.  Background of the study: —     –      –      –      -2-3

• Statement of the problem: –      –      –      -3-5

1.3.  Objective of the study:    –      –      –      –      -5-6

1.4.  Research question:  –      –      –      –      –      -6

• Significant of the study: –      –      –      –      -7
• Scope of the study:- – –      –      –      -8

1.7.  Limitation of the study:    –      –      –      –      -9

1.8.  Definition of terms:- –      –      –      –      -9-10

CHAPTER TWO

• Literature review: –      –      –      –      –      -11

2.1.  Introduction:   –      –      –      –      –      –      -11-12

• Meaning of road transport on Consumer goods:-13
• Road transportation and agricultural products:-13-19
• Antecedent importance of road transportation -19-21
• Problems of road transportation of consumer goods -21-22

CHAPTER THREE

• Research Methodology: –      –      –      –      -23

3.1.  Introduction:-  –      –      –      –      –      –      -23

3.2.  Research Design      –      –      –      –      –      -23-24

• Sources/Methods of Data Collection: –      -24-25

3.4.  Population and sample size:-   –      –      –      -25-28

3.5.  Sampling techniques:-     –      –      –      –      -29

• Validity and reliability of measuring instrument:-29
• Method of data analysis: –      —     –      –      -30

CHAPTER FOUR

4.0.  Presentation and analysis of data            –      -31

4.1.  Introduction:   –      –      –      –      –      –      -31

4.2.  Presentation of data:-      –      –      –      –      -32-40

4.3.  Interpretation of results: –      –      –      –      -40-41

CHAPTER FIVE

5.0.  Summary, conclusion and recommendation     -42-42

5.1.  Introduction:   –      –      –      –      –      –      -43

5.2.  Summary of findings:      –      –      –      –      -43-44

5.3.  Conclusion:-    –      –      –      –      –      –      -45-46

5.4.  Recommendations:- –      –      –      –      –      -4749

References      –      –      –      –      –      –      -50-51

Appendix  –      –      –      –      –      –      –      -52

Questionnaire  –      –      –      –      –      –      -53-56

CHAPTER ONE

• INTRODUCTION:

Food production is geographically disposed and the task of linking the several food production centers with the consumption centers instance is critically dependent on physical distribution.

According to Owen (1969:86) that the wide variety of Nigeria food would not be available without the complex of transportation system which serves the food industry from product, therefore depend upon translation for the creation and preservation of their value.

Based on the above reasoning, the impact as well as very important to the road transportation system is also investigated the study with a particular reference to the marketing of consumer goods in Imo State metropolis the guest to achieve self suffering food production is one of the highest priority areas facing most of the worlds people to day, it is also a problem that threatens to worsen rapidly in the years ahead.

According to Okereke (1984:4:6:60) on the road transportation of the marketing of consumers goods that the interaction between transportation and consumers economic development is always a subject of theoretical interest and practical important while, some regard transport improvement as indispensable to an acceleration of the development process, other look at transport development as a result of rather than a cause of economic development.

DOWNLOAD COMPLETE PROJECT MATERIAL

THE IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER GOODS IN NIGERIA (A CASE STUDY OF IMO STATE METROPOLIS)