EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOR

EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOR (A CASE STUDY OF IMO DETERMINE TELEVISION COMMERCIAL IN OWERRI IMO STATE

ABSTRACT

This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria market. This work coverers five chapter one deals with the introduction, background of study, statement of problems objective of the study, research questions statement of hypothesis etc chapter two originated with a literature review which talks about various approaches to the definition of packaging importance strategy social influence etc. chapter three deals with the research methodology, research design population of the study etc chapter four explained the presentation analysis of data and discussion of the findings. While chapter five is all about the summary of findings, research of the problem, recommendation, implication of the study and bibliography.

TABLE OF CONTENTS

Title page – – – – – – – – – i

Approval page – – – – – – – – ii

Dedication – – – – – – – – – iii

Acknowledgement – – – – – – – – iv

Abstract – – – – – – – – – – v

Table of contents – – – – – – – – vi-viii

List of figures (if any) – – – – – –

CHAPTER ONE

1.0 Introduction – – – – – – – –

1.1 Background of the study – – – – – –

1.2 Statement of the problems – – – – –

1.3 Objectives of the study — – – – – –

1.4 Research Questions – – – – – – –

1.5 Significant of the study – – – – – –

1.6 Scope of the study – – – – – – –

1.7 Limitation of the study – – – – – –

1.8 Definition of terms – – – – – – –

CHAPTER TWO

2.0 Literature review – – – – – – –

2.1 Introduction – – – – – – – References

CHAPTER THREE

3.0 Research Methodology – – – – – –

3.1 Introduction – – – – – – – –

3.2 Research Design – – – – – – –

3.3 Sources/Methods of Data Collection – – – –

3.4 Population and Sample Size – – – – –

3.5 Sampling Techniques – – – – – –

3.6 Validity and Reliability of Measuring Instrument-

CHAPTER FOUR

4.0 Presentation and Analysis of Data – – – –

4.1 Introduction – – – – – – – –

4.2 Presentation of Data – – – – – –

4.3 Analysis of Data – – – – – – –

4.4 Introduction of Result (s) – – – – –

CHAPTER FIVE

5.0 Summary, Conclusion and Recommendations –

5.1 Introduction – – – – – – – –

5.2 Summary of Findings – – – – – –

5.3 Conclusion – – – – – – – –

5.4 Recommendations – – – – – – –

Appendix

CHAPTER ONE

1.0 INTRODUCTION

1.1 BACKGROUND OF THE STUDY

In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right, effectively distribute and display it to adequately meet the need of the consumers. The company must also let the people know about the existence of the product; the company must communicate the product to its target audience. This involves giving information about the product existence, features, and benefits and how it can be obtained by it target markets. Effective communication is a part of a company’s prNigeria brewerytional activities, and may also be referred to as coordinated seller’s initiated effort to establish channels of information and persuasion to fasten the sales of goods and services, or the acceptance of ideas or point of view (Adirika 2014) The marketing communication mix consist of a prNigeria brewerytional tools which include various forms of advertising, sales prNigeria brewerytion, personal selling, publicity program and public relations. All these are referred to as prNigeria brewerytional mix or prNigeria brewery tools. Advertising is as non-personal paid form of presentation of ideas, goods and services or message to educate the target audience by an identified sponsor. Advertising in one form or another is used by virtually all manufacturers and retailers in the country to prNigeria brewery and communicate their products and service to their target markets, Advertising helps to inform, educate and persuade consumers to accept a given product of point of view. Price of goods and services will continue to increase, which in turn will lead to less patronage by consumers. To survive in such situation, companies must therefore prNigeria brewery their products more vigorously to gain competitive edge over their competitors.

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