THE IMPACT OF TOTAL QUALITY MANAGEMENT ON CORPORATE PRODUCTIVITY IN NIGERIAN BOTTLING COMPANY
ABSTRACT
This research work topic is Impact of Total Quality Management on corporate productivity in Nigerian Bottling Company, Kaduna. This begin with a brief background of the study that introduce the subject matter, also statement of the problem is also highlighted which is the reason why the researcher undertook the
study to exploit such problems and come up with solutions, the objective of the study is discuss to see how total quality is important in the organization, in chapter two which is aimed in discussing the main body of the study which is review of literature. It consists of quality, quality determinants, the benefit of total quality management to the organization, and the challenges of total quality management, the researcher also
employs the use of research methodology to collect data fro m sample size of 80, in Nigerian Bottling Company, the research work adopt is survey method of research using questionnaire designed with likert rating scale to gather and analyzed the data. The data were presented, analyzed and tested in chapter four of the project in conclusion and recommended some ways to improve on quality in the organization.
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
Total quality management can be defined as a strategy for improving business performance through the
commitment of all employees to fully satisfying agreed customer requirements at the lowest cost through the
continuous improvement of products and services, business processes and the people involved.
Deleforge (2000) also pointed out that total quality management is concerned with the management of all
aspects of quality services provided to the customer. This includes quality of goods delivery price of
services, quality of promotion and merchandising. The importance quality to an organization cannot be
overemphasized because of it attribute to the fact that quality determines to a large extent, productivity,
customer satisfaction, profit and other key performance element to an organization.
Total Quality Management (TQM) is one of the approaches used to enforce quality in the system and process
of and organization as a concept, it sees the participation of all and sundry. Organization in the pursuit of
quality so as to ensure customer satisfaction and organizational and societal benefit. The rationale behind
the total quality management (TQM) concept is that, since a major objective of most corporate organizations
(especially the profit concerns) is to gain and maintain competitive advantage every key elements that has a
direct bearing on the achievements of that goal is to be accorded priority attention, among these elements is
a quality as it is central to the organization’s competitiveness.
The concept of TQM view that, to achieve and sustain competitive advantage. A firm has to be at the best
(optimum productivity) and on the other hand, the expectation of customers has to be met or satisfied. For
the reasons quality which is true fundamental element in the productivity index assessment has therefore
become and remain a business of all within the firm as it has direct linkages to both productivity and
customers satisfaction problem surrounding the status of a company’s competitiveness cannot be in
connected with it product performance that how well a product deliver to expectation, largely determines
how competitive the company become.
1.2 Statement of the Problems
The continued effort of firm to grow and improve their performance, both internally and in the market place is
constantly being challenged by a number of fundamental issues, for firm to perform credibly important key
elements of its internally processes has to be looked into in relation to its market role and relevance, crucial
among these basic is the subject of quality.
Quality represent a key component of the productivity index and even so the external performance or
position of the firm in the market place.
The problems or challenges associated to quality for a firms to continues to be complex one. The question of
these hastens firm fared in regard to quality is almost answer immediately by assessment of the revealing
each firms position in the market place that begin to come to tire is how these firm see quality, has quality
been properly defined as expressed in their processes and output? In what aspects are the firms internal
processes adding the achievement of quality and which are the area in which they are lacking? What is the
extent of their measuring to customers, requirements and expectation? The concept of total quality
management (TQM) is an approach intended to inculcate a total quality orientation at all levels of the firm where quality is intended to achieved first and always how has this concept fared in the firms, in terms of
applicability? Are the strategies, technology and culture and also training and development of organizational
members of the organization duly impacted by the concept? What is the productivity assessment of the firm
saying in regard to output on quality and firms competitiveness? A proper look and review of the perception,
processes and applications of quality and the TQM concept would help to revise specific problems area as related to the subject in the firms and further suggest relevant approaches to solve them.
THE IMPACT OF TOTAL QUALITY MANAGEMENT ON CORPORATE PRODUCTIVITY IN NIGERIAN BOTTLING COMPANY