CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
The media has been of great importance in Nigeria history, since pre-independent. The Nationalists used the media in fighting the demons called colonial masters out of their territory. All the en-slavery activities of the colonial masters were exposed through the media; as well as reasons for independent struggle were made to the world through the media.
Media are platforms through which communication are passed from one person to another, or from one place to another. Communication is the transfer of message, data, information or event from one person to another, or from one place to another place for the purpose of informing, awaking, creating awareness, cause change in attitude, stimulation, improve productivities, defending, etc.
The media have been useful in all aspect as far as information dissemination is purely concerned. Known as the fourth arm, the media have actualized the country’s dream in term of keeping people abreast on daily trend going on and Nigerians have been satisfied about the activities of media. In Nigeria, the media feed the masses with potential and first-class news in various aspects namely economic, social, scientific and technology. The most important aspect is the political sector of which the media have been fully involved.
This struggle was given consideration in 1700. Since then enriched Elite politicians invest greatly in setting up media industry, in order to reach-out to their various target audience across the globe. This instrumental tool has both merits and demerits. Some used it develop their countries, while others used it to pulled down their political opponents and black list them with all kinds of values aberrations. All organs of government such as Executive, Legislature and Judiciary turned public broadcast to an avenue to propagate their political agenda and dissemination of their parties interests. Politics is the capacity for power acquisition and its application for governance of the state and influence the allocation of its both human and physical resources in the interest of state development.