TRADITIONAL MEDIA OF COMMUNICATION  AS TOOLS FOR EFFECTIVE RURAL DEVELOPMENT. A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION

TRADITIONAL MEDIA OF COMMUNICATION  AS TOOLS FOR EFFECTIVE RURAL DEVELOPMENT. A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION

ABSTRACT

The study is a critical examination of the role of mass media in Traditional media of communication as tools for effective rural development. Notwithstanding the various modern means of communication such as RADIO, INTERNET, TELEVISION, NEWSPAPERS, MAGAZINES, etc. The rural means of communication is still the epitome for rural development. These traditional medium of communication includes the following Ekwe, Ikoro, Smoke signals, Open market, Age groups, palm fronds, The town crier oja etc.

However, both primary and secondary data will be used in gathering information for the study. The secondary data will come as a review of documented materials, while the primary data will be obtained with the help of questionnaire and oral interview, and will be administered to the ruralites with the help of the researcher, who will help the uneducated ones to fill in the boxes by explaining the questions to them.

A total of 382 questionnaires will be distributed precisely to the residents of Iwollo Oghe community.

The data collected will be tabulated and analyzed using percentages.

The three hypotheses formulated will be tested using chi-Square method respectively-

The findings of the study will show among others that the traditional medium of communication is a tool for an effective rural development.

The study will also recommend that the modern media should be used in conjunction with the traditional media of communication which people are familiar with; this will make for participatory communication to enhance national development.

CHAPTER ONE

INTRODUCTION

1.1       BACKGROUND OF THE STUDY

Communication is a variety of  behaviours, processes and

Technologies by which meaning is transmitted or derived from information. The team is used to describe diverse activities.

Communication is at the core of our humanness.  How we communicate with each other shapes our lives and our world. Human beings rely on their communicative skills as they confront events that challenge their flexibility, integrity, expressiveness, and critical thinking skills.

Communication involves different forms which includes the intrapersonal, interpersonal, group, public, mass communication etc all these are different ways/means through which we interact, associate, communicate, relate, share ideas, views, opinion, information, norms and values with ourselves and others. Communication is regarded as the life blood of human existence which rapidly enhances unity that leads to the development of our society at large.

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TRADITIONAL MEDIA OF COMMUNICATION  AS TOOLS FOR EFFECTIVE RURAL DEVELOPMENT. A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION