ABSTRACT
Every sector, organization, business, and the society at large needs effective communication to run smoothly. This research project on the communicative relevance of the entertainment industry: A case study of stand-up comedy in Cross River State. This research was carried out to find the impact of stand-up comedy on its viewers and also to ascertain if stand-up comedy is really relevant in communicating prevailing issues in the state. The instrument that was used for this work is questionnaire. Stand-up comedy as an industry wouldn’t be relevant if all it does is entertain. From the research, listeners or views of stand-up comedy patronize the industry because of its value and numerous impacts in trying to deal with issues in the society. It also showed that stand-up comedy highlights issues that concern the nation in general and the immediate society in particular, this case being Cross River State, thereby triggering ‘a food for thought’ ideology in the minds of listeners or viewers. For instance, the case of open-grazing or ranching in Nigeria.The ban of twitter, and a whole lot of other issues. Stand-up comedians through their various media talk about these things lay emphasis on them, thereby bringing the attention of the audience to them. These issues if properly presented or communicated could evoke positive response from the audience. this is after an awareness of the issues which are joked about are created by stand-up comedians in Cross River State. respondents said that social, economic and political issues were communicated to them by stand-up comedians in the state via the radio and television as well as comedy events. it recommends that
TITLE PAGE i
DECLARATION ii
CERTIFICATION iii
DEDICATION iv
ACKNOWLEDGEMENTS v
ABSTRACT viii
TABLE OF CONTENTS ix
CHAPTER ONE: INTRODUCTION
1.1 Background to the Study 1
1.2 Statement of the Problem 4
1.3 Objectives of the Study 4
1.4 Research Questions 5
1.5 Significance of the Study 6
1.6 Scope of the Study 6
1.7 Definition of the Terms 7
1.8 Limitations of study 8
CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.0 Introduction 9
2.1 History of Stand-Up Comedy in Nigeria 10
2.2 Stand-Up Comedy as a Communicative Tool 13
2.3 Socio-Economic Development of Stand-Up Comedy 14
2.4 The Impact of Stand-Up Comedy on the Society 16
CHAPTER THREE: THEORETICAL FRAMEWORK AND
RESEARCH METHODOLOGY
3.0 Introduction 21
3.1 Research Design 21
3.2 Population of the Study 22
3.3 Sampling Technique and Size 22
3.4 Instrument of Data Collection 23
3.5 Method of data Collection 23
3.6 Method of Data Analysis 24
3.7 Theoretical Framework 24
CHAPTER FOUR: DATA PRESENTATION, ANALYSIS AND DISCUSSION OF FINDINGS
4.0 Introduction 27
4.1 Presentation of Data 27
4.2 Analysis of Data 27
4.3 Discussion of Findings 40
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.0 Introduction 46
5.1 Summary 46
5.2 Conclusion 48
5.3 Recommendations 49
REFERENCES 51
APPENDIX I
APPENDIX II
APPENDIX III 52
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND TO THE STUDY
Communication is the process by which information is passed between individuals. It is a system of passing information, ideas, messages, feelings etc, between two or more people through previously agreed language, code, sign or symbol. Communication occurs at five levels namely, the intra-personal, interpersonal, group, public and mass communication. Mass communication makes the process of communication easier since it reaches a large audience through channels like radio, television, magazines, newspapers, etc. Entertainment serves as one of the major functions of the mass media with which many people are entertained.