AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY. (A CASE STUDY OF MOBILE TELECOMMUNICATION NETWORK NIGERIA LIMITED ABA).
ABSTRACT
This project is design to x-ray An evaluation sales promotion in increasing the level of network by provider. The basis aims of every business, organization are survival and profitability. Based on the above, survival profitability and growth of a business organization depends on the rate at which sales promotion is applied on the product which induces patronage. Besides, sales promotion has been known the most efficient promotional tool that increases sales volume. In summary, sales promotion is applied when the organization wants to introduce a new product, attract new customers, remain competitive, increase sales in off season, induce present customer to by more etc.
TABLE OF CONTENTS
TITLE PAGE – – – – – – – I
APPROVAL PAGE – – – – – – ii
DEDICATION – – – – – – – iii
ACKNOWLEDGEMENT – – – – – iv
ABSTARCT – – – – – – – v
TABLE OF CONTENTS – – – – – vi
CHAPTER ONE
- INTRODUCTION – – – – – 1
- BACKGROUND OF THE STUDY – – – 2-7
- STATEMENT OF PROBLEMS – – – 7-8
- STATEMENT OF OBJECTIVE- – – – 8-9
- RESREACH QUESTION – – – – 10
- SIGNIFICANCE OF STUDY – – – 10
- scope of the study – – – – – 11
- LIMITATION OF STUDY – – – – 11
- DEFINITION OF TERM – – – – 12-14
CHAPTER TWO
- INTRODUCTION – – – – – 15
- LITERATURE REVIEW – – – – 15-29
CHAPTER THREE
- INTRODUCTION – – – – – 30
- RESEARCH METHODOLOGY – – – 30-
- SOURCES OF DATA – – – – – 31
- SAMPLE SIZE DETERMINATION/PROCEDURE 31-33
- sample technique – – – – – 33
- validity and reliability of measuring – 34
- METHOD OF DATA ANALYSIS – – – 35
CHAPTER FOUR
- DATA PRESENTATION ANALYSIS – – 36
- INTRODUCTION — – – 36
- presentation of data – – – – 36-42
- interpretation of result – – – – 42-43
CHAPTER FIVE
- INTRODUCTION – – – – – 44
- SUMMARY OF FINDINGS – – – – 44-45
- CONCLUSION – – – – – – 45-46
- RECOMMENDATION – – – – – 46-47
BIBLIOGRAPHY – – – – – – 48
QUESTIONNAIRE – – – – – 49-50
CHAPTER ONE
1.0 INTRODUCTION
One of the best things that has happened to this country is the introduction of mobile Telecommunication system in the nation information industry. Before the advert of Chief Obasanjo regime in 1999. Telephone service was inform of analogue form. This analogue system most times has not yield the good objective which a sound telephone system should render.
Since the incention/introduction, of the method of communication, life was enhanced through its services. Nigeria is now linked with the, global community making interaction between the people to be more cordial in spite of the distance because of the fact that all business men went to maximize profit, it is believed that embarking on sales promotion which entails showcasing all the services one has in stock will attract more customers which will in term increase the returns or gains which a company like MTN is expected to make.
It is my behalf that. This work wilt enhances understanding which will help to increase the services of al the service provider in general and MTN in particular.
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