ANALYSIS OF THE PROBLEMS OF PETROLEUM PRODUCTS DISTRIBUTION IN NIGERIA
This research project is a very crucial study for the Nigeria government owned companies. The study was motivated by the necessity to solve this problems of perceived necessity to solve this problems of perceived ineffective management in government owned companies in Nigeria.
To solve the research problems, both primary and secondary data were collected the instruments used in collecting the data were Questionnaires and oral interviews. The respondent comprised the personnel, distributors and consumers of the company’s products. The following hypotheses were tested.
Data analysis and interpretation gave the following.
i. Most of the respondents completed and returned their questionnaires representing the total distribution
ii. Most of the questionnaires were distributed to the semi-urban while others were distributed to urban questionnaires and rural area.
Based on the findings, the researchers recommend that!
i. There should be efficient distribution
ii. There should limited control of sub dealers
iii. Users should be granted licenses.
1.1 BACKGROUND OF THE STUDY
Production is not complete until the goods get to consumers for whom they are meant. A typical firm will discover that the consumers of its product are scattered abroad. The firms decisions to distribute its products directly through own sales outlets or indirectly through marketing intermediaries ie (Wholesalers or retailers) alone in not enough to the goods to consumers the firms has to ensure that the products are actually available at or made available to the distribution outlets.
Adequate care has to be taken of the products to minimize losses or damages and commensurate customer services have to be given in order to ensure customer satisfaction and increased patronage. In other words, there is the need for proper management of the flow of products from manufacturers to consumers in order to achieve consumer satisfaction and the commercial goods of the firm. The attainment of these goals falls into the realm of physical distribution aspect of marketing.
Leave a Reply
You must be logged in to post a comment.