CHALLENGES FACING THE MEDIA ORGANIZATION IN DISSEMINATION OF INFORMATION (A STUDY OF NIGERIA TELEVISION AUTHORITY, NTA). A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION
ABSTRACT
The subject matter of this work is “challenges facing the media in Dissemination of information” in carrying out the research work, the researcher adopted the survey design using the questionnaire measuring instrument; this was to measure the public’s opinion, to ascertain about the media in information dissemination. The researcher further the study by adopting representative sample of the wider population by using non-probability sampling method or judgment method to find out from the public the challenges facing the media in dissemination of information. The researcher used chi-square to analyze the data that was collected from the respondents; it is observed that, there are challenges faced by the media in dissemination of information. Some of the challenges facing the media are posed by the government. The government should allow the media to exercise the law of “freedom of information” this will go a long way in aiding the media to gather information and disseminate to the heterogeneous audience.
CHAPTER I
INTRODUCTION
1.1 Background of the Study
Communication as known everywhere has developed over a number of centuries. The sophisticated and complexity which characterized human communication in the modern world are the result of a very long and sustained effort by human beings to improve on one of the most fundamental aspects of their existence.
Thus, referring to this evolution, the McBride commission has noted that, “As the world has advanced the task of communication has become even more complex, in explaining this complexity, McBride and his colleagues (McBride et al, 1981, P.3), have this to say “ throughout history, human beings sought to improve their ability to receive and assimilate information about their surroundings at the same time to increase the speed, clarity and variety of their methods for transmission of information”- quoted in (Okunna, 1994 Page 1-2).
Therefore, following the above assertion it can be submitted that, the origin of the media and its responsibility to disseminate information, most importantly in Nigeria context dates back to the era of the early press in the year 1800-1929. It was the very first time Newspaper emerged in the country in the name of “Iwe Irohin”.
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