COMMUNICATION AND ITS PROBLEMS IN DEVELOPING COUNTRIES (NIGERIA AS A CASE STUDY}. A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION
Communication has remained a formidable sector in the life wire of every society. For a meaningful life and co –existence in the society, proper use of communication techniques is very necessary.
This work was born as a result of concern the dwindling nature of communication in the developing countries, bedeviled by problems of both economy and technological set back as a result of which our communication system has remained a child of misfortune.
We commend this book, therefore to all communication students who are acquire skills and knowledge in the different higher institutions all over the country. To media owners, we hope that this research work will help to improve their livelihood which has been seriously threatened by these known and unknown problems. To those practicing communicators who are struggling day and night to improve and better their skills in the filed. We hope that a context with this book will help restore their lost hope and confidence
When we considered the ever widening harizon between the third world communication order in which we have unfortunately found ourselves and the counterpart in the computer controlled worlds, (the developed countries).
We could not help feeling that sense of consciousness to brace up with the challenges caused by this imbalance, this feeling has today motivated us into embarking on this laudable project. A genuine and committed pursuit to the amelioration, if not outright solution to these seemingly unattainable problems that bed evil our young but promising third world communication order.
(1) STATEMENT OF THE EXISTING PROBLEMS
Communication is synonymous with understanding when communication does not end with proper decoding, it means that understanding has been lost understanding can be impaired by a number of factors, prominent among them is noise. Noise is any factor in the communication process that does not enhance the proper understating of the encoded message.
Noise is one of the most difficult problems that effect, both the print and broadcast media. In broadcast media it comes in form of hooting noise, poor grammatical expressions etc. While in the print, anything that tends to derail the readers mind from the proper understanding of the encoded message is noise. Noise could be in form of wrong spellings, wring usage of words as well as wrong punctuation’s .
In interpersonal communication, noise could come in the form of shabby dressing of the communicator, a handkerchief bulging from the pocket of the communicator, or bad make – up. When the encoded message is distorted as a result of noise, understanding will be adversely effected, the essential of such communication will therefor be defeated.