DESIGN AND IMPLEMENTATION OF A COMPUTERIZED MARKET INFORMATION SYSTEM. A RESEARCH PROJECT MATERIAL ON COMPUTER SCIENCE EDUCATION
â€œGoal achievementâ€ is the watch word of every business as organization tries toÂ amend economics resources whatever maybe itâ€™s views and philosophies and whichever route these goals are to be achieved. Given a set of resources, organizations try to maximize profitability. The philosophy applies to all spheres of the economy, particularly marketing organization. In order to achieve laid down goals, modern techniques in business demand that planned and defined system, and tools be formulated and adopted to meet the requirement organization required. One of such fundamental tools is marketing research, marketing research can be defined as a formal systematic collection, recording, analyzing and reporting of data aimed at solving a given problem or identifying an opportunity. Marketing research also concerns itself with coordinating responsibilities, comparing actual sales volume with the forecasting sales volume as asking upon result to achieve maximum profit.
The universal application of marketing research data by various marketing organization and their fields of human endeavor cannot be over emphases. 7-up bottling company not therefore an exception of this direction. In Nigeria context, we operate servers market economy which is a situation where whatever severs of different products brought in the market must be sold.Â Companies in Lagos state in particular and in Nigeria in general pay deaf ears to marketing research from the fact that the country is experiencing production crisis, which has pastured into crisis of supply, and which has made it impossible for our manufacturing firms to cope with the supply of a wide consumer goods to it various companies that exist in our distribute system.
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