CORPORATE SOCIAL RESPONSIBILITY IN NIGERIA’S TELECOMMUNICATION SECTOR A CASE STUDY OF GLOBACOM NIGERIA LIMITED ENUGU ZONE. A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION
ABSTRACT
The topic of the research is Corporate Social Responsibility in Nigeria’s Telecommunication Sector (A case study of Globacom Nigeria Limited, Enugu). The researcher used survey design in the study.
The population of the study was one hundred and twenty; comprising of both staff and customers of Globacom .The sample size was ninety two and it was determined using the yaro Yamane formula.
The research used both the primary and secondary sources of data in the course of study.
The primary data were collected through the instrument of questionnaire, interviews and observation.
The secondary data were collected from text books, journals, magazines, newspaper and libraries.
The research finding of the project work revealed that social responsibility programmes are necessary .the findings also unveiled that Globacom Nigeria, a telecommunication firm carries out its social responsibility programme in its host community. The researcher recommended that the company should increase and expand its social responsibility programmes. Corporate social responsibility is therefore something that a company should try and get right in implementing. It is something that business today should wholeheartedly be committed to. The danger of ignoring social responsibility is too dangerous.
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CHAPTER ONE
1.1 INTRODUCTION:
BACKGROUND OF THE STUDY
According to Drucker, (1986:66).The genesis of the debate on the concept of corporate social responsibility has been traced to the wave of crisis in social values that engulfed America in the post World War II period and most especially in the sixties. The Chief Executive of General Motors who observed the changing trend could not help observing:
“I am concerned about a society that has demonstrably lost confidence in its institutions – in the government, in the press, in the church, in the military, as well as in business”.
Business to America has had a most unique history. Its development growth and impact on social life in America since the civil war II is almost common knowledge. What may not be common knowledge, however, is the fact that business which has hitherto shaped and controlled the lives of millions of Americans some two hundred years ago is today being threatened by a wave of protests from various publics it uses to serve.
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