ABSTRACT
This project is aimed at the design and implementation of soware package for use in research of marketing department. Research information
system of 7-up bottling company Aba. This is intended to store all relevant information about the sales summary report and to be able to know
the exact amount of goods in stock. It would also render a wide knowledge not restricted only on sales and stocks control; it organized and most
of the problem they have encountered using the manual system. This would provide a computer facility to eradicate the problem identified.
Finally, based on the results ofthe analysis,the project came up with recommendations that would facilitate and improve up the marketing.
CHAPTER ONE
INTRODUCTION
Introduction
“Goal achievement” is the watch word of every business organization tries to amend economics resources whatever maybe it’s views and philosophies and which ever route these goals are to be achieved. Given a set of resources, organization try to maximize profitability. The
philosophy applies to all spheres of the economy, particularly marketing organization. In order to achieve laid down goals, modern
techniques in business demand that planned and defined system, and tools be formulated and adopted to meet the requirement
organization required. One of such fundamental tools is marketing research, marketing research can be defined as a formal systematic
collection recording, analyzing and reporting of data aimed at solving a given problem or identifying an opportunity. Marketing research
also concerns itself with coordinating responsibilities, comparing actual sales volume with the forecasting sales volume as asking upon
result to achieve maximum profit.The universal application of marketing research data by various marketing organization and their fields
of human endeavor cannot be over emphases. 7-up bottling company not therefore an exception of this direction. In Nigeria context, we
operate servers market economy which is a situation where whatever severs of different products brought in the market must be sold.
Companies in Lagos state in particular and in Nigeria in general pay deaf ears to marketing research from the fact that the country is
experiencing production crisis, which has pastured into crisis of supply, and which has made it impossible for our manufacturing firms to
cope with the supply of a wide consumer goods to it various companies that exist in our distribute system.Theoretical Background
Marketing research acts as a guide to business executives by controlling their scope of marketing concept negligence. It directs
management to a realistic approach to its goals and objectives. The tools also harness the functions and eorts of dierent department of
the company and ensure eective con-ordination of total marketing eorts in an organization. By this derivation form laid down standard
can be detected and corrected at the early state. Marketing research as a management tools contributes to improve managerial eiciency
and also to what extent this tool is to increase profitability. Then marketing information system (MIS) is an organized way of continually
gathering and analyzing data to provide marketing manager with formation they need to make decision.
Statement of the Problem
The problem face by 7-up bottling company Aba is lack of market report on sales and on the stock. And also lack of facilities to analyze,
recording and reporting of data aimed at solving a given problem or identify an opportunity in the company. The main problem of the 7-up
bottling faced was inability of the manual system to maximize company’s opportunity and profits.