THE EFFECT OF PUBLIC RELATION IN MANAGING CRISIS IN OWERRI WEST LOCAL GOVERNMENT AREA
1.1 BACKGROUND OF THE STUDY
This research project on the role of public relation in crisis management in Nigeria considered the evaluation of individuals or workers with respect to their job performance. The role public relation is like the work of the personnel manager in an organization in relation with the workers. Hence it is a task requiring managerial judgment which places a considerable responsibility on the managers or the people involved. According to Kevin (1974) defined public relations as interaction between human elements in an organization in their day-to-day work process. The interaction goes beyond the institution of job rules and regulations and encompasses the existing social relation power position of the actions in the public relation system. According to Akpala (1993). The role of public relation officer in crisis management involves in every situation a process of defining power and authority relations amongst people, management labour organization and government for job, roles and job values.
1.2 STATEMENT OF PROBLEMS
Owing to the reoccurrence of crisis in our institutions, organization which in no small measure has reduced. The productive capacity of those institutions we identify the research problems as: (1) To investigate the causes of organization crisis both remote and immediate causes, thus preferring solution to those crisis. (2) To counteract the motion at crisis are innate in human and suggest measure to improve human and organizational performance with special emphasis on Owerri west.