EFFECTIVE COMMUNICATION AND ORGANIZATIONAL PERFORMANCE
ABSTRACT
The importance of communication in achieving organisational objectives cannot be over emphasized. The current study examines effective communication and organisational performance of Nigerian breweries Plc. The study adopted descriptive survey research design. The population of the study comprises of all employees of Nigerian breweries Plc. Simple random sampling techniques was adopted for the study. The study randomly selects 264 employees of Nigerian Breweries
where data were collected from these employees through the use of structured questionnaire. The data retrieved from
the questionnaire were analysed using descriptive statistics of mean, standard deviation and inferential statistics of
correlation. All the analysis was carried out with the aid of SPSS. The finding of the study reveals that internal
communication has positive and significant relationship with financial performance; external communication improved
job quality of employees and used of ICT has positive and significant relationship with number of task completed by
the employees. The study recommends that free communication follows, adequate information has positive and significant relationship with financial performance, the study recommends that the management of the organization
should ensure that free, adequate, timely and effective communication channel are been put in place as this will go along way with increasing their financial performance.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND TO THE STUDY
In global business setting, nothing can be achieved without effective communication within the organizational
framework for the purpose of internal and external communication. A study conducted by Proctor (2018) revealed that
most corporate organizations in Texas, USA has put in place effective internal and external communication has one of
the hallmark and the organizational doctrine as a means of achieving organizational performance.
Also, achievement of organizational performance among businesses is becoming very tasking due to increasing level
of global competitiveness. In developed nations like USA and France, achieving organizational performance is highly
challenging and competitive global market economy depends on all factors of production (i.e. men, machine and
materials), should be wisely managed (O’Boyle & Hassan, 2014). Among the factors of production, human resource
constitutes the biggest challenge because unlike inputs, employee management demands skillful handling of
thoughts, feelings and emotions to secure highest productivity. Effective organizational communication plays an
important role in this aspect.
In South Africa, organizational performance is important especially in the busienss perspective because it helps an
organization to identify those factors that should be given priority attention in order to improve the organizational
performance (O’Boyle & Hassan, 2014). Today organizations in Tanzania believe that the major source of competitive
advantage is attained from an organization’s human resources and to enhance organizational performance by
effectively building a connecting platform for their human resources (Gondal & Shahbaz, 2012).
Considering the business atmosphere in Nigeria, it has become imperative now more than ever to apply appropriate
organizational strategies and technique to achieve organizational performance, since business survival in Nigeria has
been a subject of organizational performance being the competitive advantage of successful businesses (Adegbuyi,
Adunola, Worlu, & Ajagbe, 2015).
Effective communication has crucial impacts among work groups because organizational communication is a channel
to flow information, resources, and even policies. According to Eunju (2009), organizational communication can be
broadly defined as communication with one another in the context of an organization. This type of communication, in
turn, includes activities of sending and receiving message through various layers of authority, using various message
systems, and discussing various topics of interest to the group we belong to or the company we work for (Eunju,
2009).
Several studies emphasize that effective communication can enhance organizational outcomes (Garnelt, Marlowe, &
Pandey, 2008). Communication influence on the perception and opinions about persons, communities, organizations,
governments, and even society. As a managerial tool, communication is frequently expected to share information with members, to coordinate activities, to reduce unnecessary managerial burdens and, rules and ultimately to improve
organizational performance. (Eunju, 2009).
Effective communication is an instrument for organizational change. It is the mainstream of any organization growth.
There is need for the interaction and understanding of management-employee relations for it will bring about
increased performance of all parties involved in the communication process or chain. According to Banihashemi
(2011), communication as a medium, a means to performance ends, or as constitutive, as the end in itself.
Communication is a process of transmitting information from one person to another. However, this work intends to
analyze effective communications and organizational performance in Nigerian Breweries Plc, Iganmu, Lagos State
EFFECTIVE COMMUNICATION AND ORGANIZATIONAL PERFORMANCE