TABLE OF CONTENTS
CHAPTER TITLE PAGE
Cover Page
Certification – – – – – – ii
Dedication – – – – – – – iii
Acknowledgements – – – – – iv-v
Table of Contents – – – – – – vi-viii
List of Tables – – – – – – ix
List of Appendices – – – – – x
Abstract – – – – – – – xi
1.0 INTRODUCTION – – – – – 1
- Background of the Study – – – – – 1-2
- Statement of the Problem – – – – – 2-3
- Objectives of the Study – – – – – 3
- Research Questions – – – – – 4-5
- Significance of Study – – – – – 5
- Scope of the Study – – – – – 5-6
- Limitations of the Study – – – – – 6
- Definition of Terms – – – – – 6-7
2.0 REVIEW OF RELATED LITERATURE – 7
2.1 Overview of Mass Media – – – – 7-9
2.1.2 History of Radio – – – – – – 9-10
2.1.3 History of AKBC Radio Service – – – 10
2.1.4 The Radio Service – – – – – – 10
2.1.5 Organization Structure – – – – – 11
2.2 Roles of AKBC on Broadcast Awareness in
Akwa Ibom State – – – – – – – 11-12
2.2.2 History of AKBC Radio Programme “Safe Motherhood” 12-13
2.3 Concept of Exclusive Breastfeeding – – – 13-16
2.3.2 Exclusive Breastfeeding to both the Mother and Child 16
2.3.3 Benefit of Exclusive Breastfeeding for the Baby – 17-19
2.3.4 Benefits of Exclusive Breastfeeding for the Mother 19
2.3.5 Misconception about Exclusive Breastfeeding – 20-22
2.3.6 How to Breastfeeding – – – – – 22-24
2.3.7 Some Common Problems with Exclusive Breastfeeding 23
2.3.8 Weaning – – – – – – – 24-25
2.3.9 Balanced Diet during Exclusive Breastfeeding – 25-26
2.3.10 Breastfeeding and HIV – – – – 26-27
2.3.11 Breastfeeding and Drugs, Alcohol and Smoking – 27-28
2.3.12 Making Exclusive Breastfeeding Possible – 28-29
2.4 Theoretical Framework – – – – 29
2.4.2 Uses and Gratification Theory – – – 29
2.4.3 Cultivation Theory – – – – 29-30
2.5 Review of Studies – – – – – 30-31
3.0 RESEARCH METHODOLOGY – – – 32
3.1 Research Design – – – – – – 32
3.2 Population of the Study – – – – – 32
3.3 Sample and Sampling Technique – – – 33
3.4 Instrument for Data Collection – – – – 33
3.5 Validity and Reliability of Instrument – – 34
3.6 Method of Data Collection – – – – 34
4.0 DATA PRESENTATION, ANALYSIS AND
DISCUSSION OF FINDINGS – – 35
4.1 Data Presentation and Analysis – – – – 36-43
4.2 Discussion and Finding – – – – – 43-46
5.0 SUMMARY OF FINDING, CONCLUSION AND RECOMMENDATION – – – – 47
5.1 Summary – – – – – – – 47-48
5.2 Conclusion – – – – – – 48
5.3 Recommendations – – – – – 49-50
References
Appendix
ABSTRACT
This study was conducted to Assess the Effectiveness of AKBC Radio programme “Safe Motherhood” on Exclusive Breastfeeding Among Mothers in Uyo Local Government. The objective of this study was mainly to evaluate the extent to which Mothers in Uyo are aware of the AKBC programme “Safe Motherhood” and to establish whether the programme house helped in promoting exclusive breastfeeding. A survey method was used for the study and the questionnaire was the instrument for data collection. A sample size of 225 respondents, mainly nursing mothers in Uyo were used for the study, the respondents were chosen based on subject availability in Uyo teaching hospital (UUTH). Data were analyzed using simple percentage method. The research reveals that majority of the mothers in Uyo do not have access to the radio set and as such do not listen to AKBC radio while those that claim to have a radio sets says they do not have time to listen to the radio because they are mainly traders and are always busy in the markers, it was 132 of the respondents that agreed that they sometimes listen to the programmes but all the respondents claimed to be aware of exclusive breastfeeding citing the health care centres and midwives to play significant role in their awareness. The research concludes that breastfeeding awareness campaign can be achieved in Uyo through the adoption of other means of communication. The research however recommends the placement of more emphasis on the training of medical personal on the concept of exclusive breastfeeding among others recommended.
CHAPTER ONE
INTRODUCTION
- Background of the Study
Generally, the mass media has been able to fulfill the expectation of the masses through its many oriented programmes and messages carefully selected to educate, sensitize, inform and promote the cultural value of the society.
It is generally acknowledged that the mass media as one of the agent of socialization which inform, educates and entertains the public has a profound effect on the masses through its messages and programmes which are deliberately designed for the benefits of the masses who rely heavily on its for information within and outside the globe.
One of such programmes which is generally aired on the Akwa Ibom State Broadcasting Corporate (AKBC). Radio on every Wednesdays is called, “safe motherhood”. Through this programme mothers in Akwa Ibom State are made to understand that breast milk is natural food for the infant and human breast milk is available to the infant at no-cost at it is safe and hygienic for the body. The mother’s breast milk is in sufficient quality and at the right temperature. With all the nutrients in adequate proportion essential for the growth of the infant.