TABLE OF CONTENTS
CHAPTER TITLE PAGES
Fly Leaf
Title Page – – – – – – – i
Certificate – – – – – – – ii
Dedication – – – – – – – iii
Acknowledgement s – – – – – iv
Table of Contents – – – – – – vi-viii
List of Tables – – – – – – ix
List of Appendix – – – – – – x
Abstract – – – – – – – xii
1.0 INTRODUCTION – – – – – 1
1.1 Background of the Study – – – – – 1-2
1.2 Statement of Problem – – – – – 2-3
1.3 Objective of the Study – – – – – 3
1.4 Research Questions – – – – – 3-4
1.5 Scope of the Study – – – – – 4
1.6 Limitation of the Study – – – – – 4-5
1.7 Significance of the Study – – – – 5-6
1.8 Definition of Terms – – – – – 6
2.0 REVIEW OF RELATED LITERATURE – – 7
2.1 The Mass Media – – – – – – – 7-12
2.2 Review of Basic Concept – – – – – 12
2.2.1 Radio as a Mass Medium – – – – 12-14
2.3 Radio Programmes – – – – – – 14-17
2.4 Historical Background of Kiddies Request – – – 17-19
2.5 Ikot Ekpene Children at a Glance – – – 19-21
2.6 Theoretical Framework – – – – – 21-23
2.8 Review of Studies – – – – – – 23-24
3.0 RESEARCH METHODOLOGY – – – 25
3.1 Research Design – – – – – – 25
3.2 Population of the Study – – – – 25
3.3 Sample and Sampling Procedure – – – 26
3.4 Instrument for Data Collection – – – 26
3.5 Validity and Reliability of Instrument – – 26-27
3.6 Method of Data Presentation and Analysis – – 27
4.0 DATA PRESENTATION AND ANALYSIS – 28
4.1 Data Presentation and Analysis – – – 28-35
4.2 Discussion of Findings – – – – 35-37
5.0 SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary – – – – – – – 38-39
5.2 Conclusion – – – – – – 39
5.3 Recommendations – – – – – 40
References
Appendix
ABSTRACT
This research work on Ikot Ekpene Children’s perception to AKBC radio programme “kiddies request” using Holy Child Girls Secondary School as the case study. The objectives of this study was to find out if Ikot Ekpene pupils/students are aware of AKBC radio programme “kiddies request”. To ascertain their perception about the programme, to determine the role of the programme in their academic and social life and to ascertain their reaction to AKBC radio programme “kiddies request”. The population of 10,000 was used for the study, this comprised all pupils/students; the select five schools in Ikot Ekpene. A sample of 500 respondents were selected for the study. Data for the study were collected through the administration of questionnaire. Major findings were, majority of respondents agreed that they are expose or aware of the kiddies request programme. Findings proved that reaction of students towards the programme is positive. It was recommended among others that AKBC radio should introduce more programmes that will help the children both in academic and in their social life.
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
Radio is regarded as perhaps one of the most powerful and indeed creative communication media because of its characteristics of sound. Unfortunately, the tremendous power of this medium has not been fully exploited in Nigeria due to poor economy, lack of infrastructures and facilities, varied socio-economy background among others factors.
The functions of Radio go beyond information, education and entertainment. It is equally used for shaping and influencing the behaviours and opinions of people as well as a business in itself. It is also used for achieving laid down national objectives like integrating all parts of our communities and the transmission of the social heritage from one generation to the other. For Radio to be above to achieve these objectives, it most fulfill needs, urges and desires of its target audience.