TABLE OF CONTENTS
CHAPTER TITLE PAGE
Fly Leaf
Title Page – – – – – – – i
Certification – – – – – – – ii
Dedication – – – – – – – iii
Acknowledgements – – – – – iv-v
Table of Contents – – – – – – vi
List of Tables – – – – – – vii-ix
List of Appendices – – – – – – x
Abstract – – – – – – – xi
1.0 INTRODUCTION – – – – – 1-6
- Background of the Study – – – – – 6-7
- Statement of the Problem – – – – – 7
- Objectives of the Study – – – – – 7-8
- Research Questions – – – – – 8
- Significance of the Study – – – – – 8
- Scope of the Study – – – – – – 9
- Limitations of the Study – – – – – – 9
- Definition of Terms – – – – – – 9-10
2.0 REVIEW OF RELATED LITERATURE – – – 10
2.1 Elements of News – – – – – – 11-13
2.2 Roles of a Broadcast of Journalist in News Coverage – – 14
2.3 Concept of News Commercialization – – – – 15-17
2.3.1 News Commercialization in Nigeria – – – – 17-18
2.3.2 Levels of Broadcast News Commercialization in Nigeria 19-22
2.4 Influence of News Commercialization on News
Coverage by Broadcast – – – – – – 22-23
2.5 Merits and Demerits of News commercialization in the
Broadcast Media – – – – – – – 25-27
2.6 Strategies that will Curb Unethical Practices in Broadcast in
the Fave of New Commercialization – – – – 27-28
2.7 Theoretical Framework – – – – – – 28-30
2.8 Review of Studies – – – – – – – 30-31
3.0 RESEARCH MOTHOLOGY – – – – 32
3.1 Research Design – – – – – 32
3.2 Population of the Study – – – – – 32
3.3 Sample and Sampling Procedure – – – 32
3.4 Instrumentation for Data Collection – – – 33
3.5 Validity and Reliability of Research Instrument – 33-34
3.6 Method of Data Presentation and Analysis – – 34
4.0 DATA PRESENTATION, ANALYSIS AND
DISCUSSION OF FINDINGS – – – 35
4.1 Data Presentation and Analysis – – – – 35-45
4.2 Discussion of Findings – – – – – 45-48
5.0 SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary – – – – – – – 49-50
5.2 Conclusion – – – – – – – 50-51
5.3 Recommendations – – – – – 51-52
References
Appendix/Appendices
ABSTRACT
This study was on the “Influence of News Commercialization on broadcast media, using NTA Channel 12 Uyo as the case study.” A filed survey was considered appropriate for the study. The objectives of the study were to examine the influence of news commercialization on broadcast media in Uyo and to appropriate possible solutions to its influences. Sample size of 60 was drawn, using random sampling technique. A total of 70 copies were of questionnaire was administered and 60 copies were retrieved and found useful. The questionnaire was used as instrument of data collection. Findings showed that the study showed that the effects of news commercialization on news content of the organizations include; it erodes the credibility of the news medium, it leads to the credibility of the news medium, it leads to self-censorship and it encouraged the voicing of the opinions of the super-rich. It was further recommended that; there is need for NBC intervene in order to mandate the broadcast media to live up to its social responsibility of protecting the public’s right to receive teliable and accurate information. the sanctity of the news should be tampered with. Broadcast stations owner should find alternative sources of finding their business such as airtime sale and commercial advertising.
CHAPTER ONE
INTRODUCTION
- Background of the Study
The broadcast media in any society are regarded as the purveyors of national cultures which they transmit from generation to generation. One of the means through which this activity is carried out is by the news gathering and dissemination function of the broadcast media. In a situation where news selection and presentation is based material gratifications instead of public goals and interest has continued to raise concerns on the news credibility in the broadcast media. It is on this note that the researcher is examining the influence of news commercialization on the broadcast media with special focus on NTA 12 Uyo.
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The broadcast media are tools for mass communication which have unique responsibilities to keep members of the society informed educated and entertained. It is through the broadcast media that the society gets to know what is happening within and around the country and react accordingly. The basic functions of the broadcast media, according to Lasswell (1995) is to act as the society watch dog, they are expected to mount surveillance over the environment and correlate the components of the society to ensure effective functioning of the system which will assist in the transformation of the society heritage from generation to generation. In carrying out these functions, the broadcast media make use of several methods of collecting and disseminating information which include straight news reporting, interpretative reporting and investigative reporting. (Bo et al., 2009).