TABLES OF CONTENTS
CHAPTER TITLE PAGE
Fly Leaf
Title Page – – – – – – – i
Certification – – – – – – ii
Dedication – – – – – – – iii
Acknowledgements- – – – – – iv-v
Table of Contents – – – – – – vi-viii
List of Tables – – – – – – ix
List of Appendices – – – – – x
Abstract – – – – – – – xi
- INTRODUCTION – – – – – 1
- Background of the Study – – – – 1-5
- Statement of the Study – – – – – 5-7
- Objectives of the Study – – – – – 8
- Research Questions- – – – – – 8
- Scope of the Study- – – – – – 9
- Significance of the Study – – – – 9-10
- Limitations of the Study – – – – 10-11
- Definition of Terms – – – – – 11
- REVIEW OF RELATED LITERATURE – 12
- Concept of Social Media – – – – 12-16
- The Social Media and Academic Performance – 24-31
- Theoretical Framework – – – – – 31-34
- Review of Study – – – – – – 35-37
- RESEARCH METHODOLOGY – – – 38
- Research Design – – – – – – 38
- Population of the Study – – – – – 38
- Sample and Sampling Procedure – – – 38-39
- Instrument for Data Collection – – – – 39-40
- Validity and Reliability – – – – – 40
- Method of Data Presentation and Analysis – 41
- DATA PRESENTATION, ANALYSIS AND
DISCUSSION – – – – – – 42
- Data Presentation and Analysis – – – 42-49
- Discussion of Findings – – – – – 50-53
- SUMMARY, CONCLUSION AND
RECOMMENDATION – – – – 54
- Summary – – – – – – – 54-55
- Conclusions – – – – – – – 55-56
- Recommendations – – – – – – 56
References
Appendix/Appendices
ABSTRACT
This study was designed to access influence of social media on academic performance of Heritage Polytechnic Students, Eket. The objectives of this study were: to find out the extent of Heritage Polytechnic students exposure to social media; to determine social media tools used by Heritage Polytechnic students; to examine if Heritage Polytechnic students are influence by social media and to find out the extent to which social media affect the academic performance of Heritage Polytechnic students. This study anchored on Uses and gratification theory of the mass media, which proposes what people do with the media and what social media does to people. The study adopted survey design. The population of this study was four thousand three hundred and forty-seven (4,347), according to students’ admission record for 2017/2018 academic session. Sample and sampling procedure used in this work was cluster and random sampling techniques. A total of four hundred and fifteen (415) copies of questionnaire were distributed, out of which three hundred and ninety-five (395) copies were returned with useful information for the study. Data collection were later presented in simple percentage frequency table and analyzed. After discussion, it was found out that students of Heritage Polytechnic are highly exposed to social media and that the students are exposed to various social media tools like Facebook, Whatsapp, Instagram and twitter, that they are influence negatively by their clinging to social media. The study concluded that social media is very distracting and addictive to students and have the tendency to negatively influence their academic performance. Therefore, it was recommended that students should reduce their exposure to social media and pay more attention to their studies. Also, students, especially those willing to record huge academic success should guide themselves against the use of social media.
CHAPTER ONE
INTRODUCTION
- Background of the Study
Social media is a popular method of communication amongst people including students all over the world. The emergence of internet-based social media has made it possible for one person to communicate with hundreds or even thousands of other people about product, services and companies that provide them. Social media websites are currently being used regularly by millions of people and this, internet is more than just a means of seeking information. People discovered that the internet could be use to connect with other people, whether for business or commercial purposes, make new friends, re-awaken old friends and long lost relatives.
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Social media are seen as a vital tool for improving overall development of the nation, as well as educational development of the society. Social media enable individual to be more friendly, because “a media friendly individual is likely to perform better than someone who is less friendly”. Social media have been credited with man power that it appears that without them the society is doomed, because social media have become a way of life of the people.
The society is today replete with various forms of modern and sophisticated media in communication that one may wonder if actually anybody can stay without them, especially with the speed, beauty, intelligence and near perfection with which they convey their messages to the people whether educated or not, male or female, young or old, rural or urban. Therefore, social media are the channels through which messages meant are disseminated to people. They include: newspaper, magazine, films, radio, television, book and so on.