THE ROLES OF THE MEDIA IN INFLUENCING ENUGU STATE GOVERNMENT POLICIES DURING GOVERNOR CHIME’S GOVERNMENT FROM 2007-2011. A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION
ABSTRACT
This study focuses on “The Role of the Media in Influencing Enugu State Government Policies during Governor Chime’s Government from 2007-2011”. A survey method of research was used, five questions were raised and three hypotheses were formulated of which one was accepted and two rejected. The population of 3,267,837 was estimated for the study and a sample size of 400 was randomly selected as the representation of the population, which were administered of the questionnaire that serves as the measuring instrument of the study. The simple percentages and tables served as the the system for data analysis. From the three hypothetical test conducted, the result indicated that the State Media of Enugu State in a marginal sense influence the Government policies of Governor Sullivan Chime in his first tenure. In conclusion, the study portrayed the fact that the State media of Enugu reflected effectively the policies of Governor Sullivan Chime and had a limited influence of those policies, thereby recommending that the Media should influence better the Government policies of Governor Sullivan especially in his present tenure in Administration.
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
The Media in the actual sense have a lot to do with the individuals, government and the society at large. It effects are so notable that they cannot be swept under carpet.
In five decades, the Media influence has grown exponentially with the advance of technology; first there was the Telegraph, then the Radio, the Newspaper, Magazines, Television and presently the Internet.
We live in a society that depends largely on information and communication to keep moving in the right direction and fully involved in our daily activities. The decisions we make and take are most of the times derived from the amount of information obtained from the Media in that the Media through it channels, seculate and disseminate information, ideas that can help built our views towards a particular issue in the society especially as it concerns government programmes and activities.
The importance of the Media especially in the advancement of the society attained the echelon to the extent that a one time American President, Thomas Jefferson portrayed preference to the Media (print) over the Government because of the powerful roles of the Media, in that through their persuasive mechanism can reshape the view of the members of the society against or for it Government that is why the Media are viewed as one of the powerful agents that assist in the national stability of which their messages can either incite or stabilize the society in line with the policies instituted by an existing Government which becomes in tune with the interest of the masses.
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