DESIGN AND IMPLEMENTATION OF AN INTEGRATED TOURISM MULTIMEDIA SYSTEM. A RESEARCH PROJECT MATERIAL ON COMPUTER SCIENCE EDUCATION

DESIGN AND IMPLEMENTATION OF AN INTEGRATED TOURISM MULTIMEDIA SYSTEM. A RESEARCH PROJECT MATERIAL ON COMPUTER SCIENCE EDUCATION

CHAPTER ONE
1.0  INTRODUCTION/BACKGROUND OF THE STUDY

There are many different ways of presenting information for tourist. In the past, tourist regions largely relied on analogue media. Over the last few years, tourist offices and hotels have increasing started to use the internet, especially for online booking services. However, most websites are still largely modelled on the analogue products which were used for advertisement and brochures. Only a small number of companies within the travel, tourism and leisure industries make full use of the varied range of internet services that are available today. In the travel and tourism industries it is important that potential customers can quickly find all the information they need. Everywhere there is strong competition between the different tourist regions. Therefore, the tourist board are increasingly looking for new ways of presenting their main assets drawing on the full range of analogue and digital media. Logically, tourist information about these regions will use digital like the internet, CD-ROMs, TV, mobile devices and include 3D visualization techniques based on remote sensing data for maximum effect.

The 21st century is the era of information economy. It is not the capital but the information knowledge plays a decisive role in the information society. With economic development and social progress, people’s material and cultural standard of living continues to improve and leisure time continues to increase, tourism has become increasingly popular as a kind of leisure way. The number of tourists steadily increases. On the one hand, it promotes the vigorous development of tourism; on the other hand, it also brings new challenges to the traditional tourism management. There is the urgent need to improve management efficiency and modernization of industry standards.
In this case, the geographic information system combined with multimedia information system applied to tourism management is the preferred platform of tourism information. It can provide considerable travel management technology to ensure the effective and scientific tourism management. And it can enable more tourists to use the Internet to find travel information they need. Compared to the traditional access to travel information, the way that gets the travel information by the network is not only fast, informative, new content, but also low-cost and loved by the majority of young tourists, which greatly facilitates the travel of people and promotes the further development of the tourism industry.
The increasing demand for information at popular tourism destinations has driven tourism specialists to focus on finding better guiding solutions. The traditional guiding solutions are fixed interpretative signs, multi-media interpretation in an audio-visual room, and group guiding with a guide. Visualization and graphic representation of guiding information using
geographic information system (GIS) techniques are useful approaches to improve such a guiding process. GIS can provide comprehensive access to a spatial database, query features, create themes and layouts, and offer reports. Chen (2007) also notes that GIS can make it easier for visitors to find their way around their destinations. One can also take advantage of the widespread use of hand-held mobile phones, which can already precisely track locations of mobile phone users.

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DESIGN AND IMPLEMENTATION OF AN INTEGRATED TOURISM MULTIMEDIA SYSTEM. A RESEARCH PROJECT MATERIAL ON COMPUTER SCIENCE EDUCATION