MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS (BEAUTY AIDS) IN NIGERIA (A CASE STUDY OF SOME SELECTED HAIR DRESSING SALON IN OBIAGU). A RESEARCH PROJECT MATERIAL ON MARKETING
ABSTRACT
In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on only female gender irrespective of their demographic specifications. The study did not cover the male genders.
From the analysis of data collected, it was obvious that user of cosmetic products preferred foreign manufactured product to locally made ones due to some reasons advanced. The result of the research showed that female in Obiagu Urban were fully aware of the locally made cosmetic products (79%) respondents but preferred fore achieve explosiveness, distinctiveness and egotism in their utility. They were attributing the rejection of locally made cosmetic to its price the respondents rented if high and not commensurate with its quality.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
During the pre-and post-independence period Nigerian market were flooded with foreign goods including cosmetics, There was a greater enthusiasm for specialization in importation for sale rather than in local production sale. The scramble for the importation of ready- make –goods into the country for sale was so great that people gave little attention to local production of even simple goods that were not otherwise very difficult of produce. Nigeria suddenly became a market for all sorts of good as a result of the trend that Nwokoye (1981) reported in this books that during this period, “Nigeria had become a dumping ground for all manner of foreign goods”
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