MARKETING OF COMMUNICATION SERVICES (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU). A RESEARCH PROJECT MATERIAL ON MARKETING
ABSTRACT
This research work is mainly on the marketing of communication services in our Nigerian television with special emphasis to Nigeria television authority Channel 8 Enugu. The data needed for this study was collected from the employers/staff of the television house. The objective is to find out how this channel will be able to reach it’s numerous customers with adequate and reliable information at their door post around and all over the world. Also to determine the amount of satisfaction customers derive from the present state of communication services by the channel.
The research methodology employed were questionnaire and observations of how communications services are marketed to reach its numerous customers. Also Desk research was employed and most of the vital information was collected from both primary and secondary sources of data collection. However, the use of statistical models and chi-square was not used to test the hypothesis because the population used was not definite. From the analysis of the data obtained it was discovered that Nigeria television Authority Channel 8 Enugu has a very vast area of coverage. That the quality of their services is able to meet the needs and demands of this numerous customers. With the observations made by the research, It was recommended that the Nigerian Television authority channel 8 Enugu should do the following.
(a) Should maintain their high quality of services.
(b) The Nigerian Television authority channel 8 Enugu should continue to be customer oriented by paying attention to customers complain if their is any. So that they will be increased efficiency in their marketing of communication services.
CHAPTER ONE
1.1 INTRODUCTION
Consumption is basic to human existence. The human nature is usually involved in an every day activity which stems from manufacturing, buying and consumption. The consumer also must be aware at the existence at a product before thoughts of buying and testing the product will ever come to his mind.
Therefore, the manufacture utilizes different options to eep the consumer aware of the existence at his products and to determine how such products can serve the purpose of the consumer. Such options stem from the bill boards, radio, posters, souvenirs (eg. Can stickers, opener, table mat etc) testing market to television.
It does not necessarily mean that the only use of the television is for advertising purposes. Television is an electronic medium, through which information, entertainment and education are offered to the populace most of the time without cost.
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