THE EFFECTIVE OF MARKETING PROMOTION IN THE SALE OF TEXTILE PRODUCT. (A CASE STUDY OF ONITHA TEXTILE MILLS PLC ONITSHA TEXTILE).
ABSTRACT
This project looks into the effectiveness of marketing promotions in the sale of textile products using Onitsha textile mill as a case study. This project consist of chapter one to five. Chapter one indude Background of the Study, Statement of the Study, Objectives of the Study, Scope of the Study, Limitation of the Study and Definition of Terms.
Chapter two examines the Literature Review and other functions of the topic such as Advertising, the advantages and disadvantages of various advertising media. Assessing the effectiveness of advertising media selection. Consumer-oriented sales promotion, chapter three involves research design and methodology, sources/method of data collection, population and sample size, sample technique, validity and reliability of measuring instrument and method of data analysis.
Chapter five did the summary, conclusion and recommendations of the study. Marketing promotion as defined by Boons and Kurtz (2004:284) is the function of informing, persuading and influencing the consumer purchasing decision. The dynamic matter of also makes it the most difficult and interested area of marketing decision making for an easy communication between consumer and an organisation, the organisation can use on or more of four major tools. Advertising personal selling, sales promotion and publicity for an easy understanding of the work the project is divided into fives chapter.
With marketing promotion sales is bound to increase and be able increase sales, create product awareness, attracting customers information on the changes should also be communicated. It will be better to conclude at this juncture, that effective marketing promotion should be maintain in the organization with regard to Onitsha textile mills.
TABLE OF CONTENT
Title Page = = = = = = = = = i
Certification = = = = = = = = ii
Dedication = = = = = = = = iii
Acknowledgement = = = = = = = iv
Abstract = = = = = = = = v
Table of Content = = = = = = = vi
Chapter One
- Introduction = = = = = = =
1.1 Background of the Study = = = = =
1.2 Statement of the Problem = = = =
1.3 Objectives of the Study = = = = =
1.4 Research Questions = = = = = =
1.5 Significant of the Study = = = = =
1.6 Scope of the Study = = = = = =
1.7 Limitation of the Study = = = = =
1.8 Definition of Terms = = = = = =
Chapter Two
- Introduction = = = = = = =
2.1 Literature Review = = = = = =
2.2 Advertising = = = = = = =
2.3 The Advantages and Disadvantages of Various
Advertising Media = = = = = =
2.4 Assessing the Effectiveness of Advertising
Media Selection = = = = = =
2.5 Consumer-Oriented Sales Promotion = = =
Chapter Three
- Research Design and Methodology = = = = =
3.1 Introduction = = = = = = = = =
3.2 Research Design = = = = = = = =
3.3 Sources/Methods of Data Collection = = = = =
3.4 Population and Sample Size = = = = = =
3.5 Sampling Techniques = = = = = = =
3.6 Validity and Reliability of Measuring Instruments = =
3.7 Method of Data Analysis = = = = = = =
Chapter Four
4.0 Presentation and Analysis of Data = = = = =
4.1 Introduction = = = = = = = = =
4.2 Presentation of Data = = = = = = =
4.3 Analysis of Data = = = = = = = =
4.4 Interpretation of Result = = = = = = =
Chapter Five
5.0 Summary, Conclusion and Recommendation = = =
5.1 Introduction = = = = = = = = =
5.2 Summary of Findings = = = = = = =
5.3 Conclusion = = = = = = = = =
5.4 Recommendation = = = = = = = =
References
Appendix
CHAPTER ONE
1.0 INTRODUCTION
The objective of any organisation is to create customers and satisfying them at a profit that is producing goods and service that will satisfy the needs and wants of the customers and making a profit which will help the company to survive, the purpose of any business must lie in the society since a business enterprise is an organ of the society. any business must find what its effective marketing is who the customer is, where he is what he considers value what his unsatisfied wants, how do he buy and how can he be reached it is the duty of a company to provide what the customer need.
1.1 BACKGROUND OF THE STUDY
Onitsha textile mills was established in 1964 by the American they started production in 1965 the first general manager was an American by name Mr. W J Wayne by 1965, only the general manager and the personal manager were managing the organisation with regard administration e.t.c.
The personnel manager was Mr. Ezuma a Nigeria Onitsha textile mills was producing their product under the control and supervision of the American until when the Nigeria Civil war, the American left the company and want back to their country. On that note the Americans lost the textile mills, the personnel manager has informed the general manager that the textile mill was totally damaged during the civil war, because of the false information raised by the personnel manager. Mr. W.J Wayne, the general manager was discouraged from coming back to the textile mills after the civil war. It was after the civil war that the Chinese took over the textile mills in 1974 the production and management of the Chinese until 1990. The Chinese left Onitsha textile mills in the second of October 1990.
Chuche-Gate. The Indians took over the management of the textile mills, presently the mills managed and controlled by the Indians. the personnel management is a Nigerian while the general manager is an India the company has department like marketing, accounting administration and personnel department enable them carry out their duties effectively.