PUBLIC PERCEPTION OF THE INFLUENCE OF SOCIAL MEDIA IN THE FIGHT AGAINST CORRUPTION IN NIGERIA
ABSTRACT
The study, examine public perception of social media contribution in the fight against corruption, the Idealistic theory, was used in this research study, as different philosophies of scholars review ,is noted to make this research concrete , observed to examine , the public perception ,in Corruption, as news information is being neglected . the magic bullet theory, creates a strong effect in the media influence .The social media, has played an effective role ,in disseminating and evaluating problems to fight corruption, as the messages is sent ,through digitization, blogging, tweeting ,etc enable the masses, have freedom of expression, at the comfort of each and everyone, pace. Therefore; enhancing the brand of messages, disseminated using the Old and New Media, very effective .The qualitative methodology, is hereby inflicted in the study, with the aid of a secondary data collection(internet materials, journal articles, newspaper reports and books) to obtain in-depth information and concept clarification so as to facilitate the survey .
The study indicates, the Masses play’s significant roles ,in curbing corruption as the perception of the audience matters towards the fight against neglect of News information ,as a result of Entertainment ,which has therefore affect the lifestyle of Individuals, in the Society .
The criticism of the Public towards News ,through opinions, determines the Evaluations towards problems solving, in the society .hereby creating room for the government, tackle the issues of Inadequate governance , excess government and maintain a mutual understanding between the Government organization and the Public .Therefore, through Adequate censorship , information articles should be made catchy, interest its audience ,must be from a reliable source ,and revolve around finding solutions to solving problems in Nigeria.
CHAPTER ONE
INTRODUCTION
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- Background to the Study
Chillieh, (2013), depict the social Phenomenon known as public perception, can be seen, in the difference between an absolute truth based on facts and virtual truth shaped by the popular opinion, media coverage or reputation.
Expat (2013), evaluate in Modern society ,the media is part of the solution to the problem of “How to fight corruption.” There is no justice ,if people can’t see what is happening .Media fulfill the first act of justice in any society –They can help us see what is happening ,as a tool for social justice ,it is not bound by academic or policy definition of corruption .Like the “the man on the street” we find out the media uses much more general understanding of corruption ,that may be more useful for corruption fighters .when we look beyond academic or international donor definitions, we find that the older use of the term still applies .People consider corruption ,to include anything that contribute to the decay of the society. Regardless of the formal criminality of the act ,someone is doing what they should not be doing .
Media can provide awareness of the negative impact on society and is one of the most fundamental parts of an anticorruption strategy for society. Sometimes journalist ,editors and publishers lose their role as a voice to inspire positive change .they lose sight of the idea that positive change is possible and fall into the lowest level of journalism whereby they merely try to create any emotional reaction in the reader .
Fischhoff (1993), examined the standard method for learning public values which include contingent valuation and utility elicitation .The first involves posing questions about willingness to pay, either to avoid having some condition occur or to make it go away, once it has occurred. This involves asking questions about the importance that the respondent attaches to various valued attributes so as to be able to construct a normative model of choice among outcomes, that involves different levels of the valued attributes .Both of this approaches suffer from the difficulties that they assume that people have well-articulated values on the question of interest and the problem is simply one of measuring those values .
Schultze (2009), emphasized social media as the collection of tools and Online space ,available to help individual and business to accelerate their Information and Communications needs .The corruption ,in Nigeria context has been a nagging issue ,the phenomenon has defied any known definition .It is recalcitrant’s as the character ‘abiku’ which keep reincarnating .Corruption has also defied every effort by successive government, to put it at bay. Carrying in sourcing News items, this has created a Broadway fight against corruption thereby creating room for the public to freely, disseminate opinion, using the social media, On an Event .There’re two Mode of media ,they Include the Old Media(Radio and Television) and The New media (The Social media ) .the purpose of the creation of the New media, which, is also referred to as the Internet base medium of communication ,in other to share opinion on the Internet , to a subject been discussed at the comfort of their homes, creating opinion to a cause of event ,been discussed . sight the example of Howpublic funds vanishes at jamb Office ,by a Snake . creating a shake on the social media, as diverse thoughts and Idea’s were made by public opinion of the masses, in other to be heard ,by the public government in the society. with the Invention of the New Media ( Face book, Twitter, Badoo, Pintrest ) ,everyone, in the public, Is considered a source of News ,using the mass media .
University of Oslo(2018), emphasizes while the Internet was initially used for contact with strangers, it has later become a platform where people develop and cultivate their already existing relationships. while most of the initial research in this field concluded with Internet mostly having negative impacts on social life and well-being, more recent research focusing on social networking sites like Facebook and Instagram find that users of such sites have increased social capital, social support, sense of community and improved well-being.Therefore ; the conventional, Mode of communication has helped , in the effective communications, as Nigerian’s from the rural and Urban Part ,of Nigeria easily gain connected through a broadband Internet , throughbeing watch-dog and Nosey for News Event Post. such news event on social media get Opinion, Known as feedback, to the government ,through comments using the New mode of communication ,which creates Impact towards evaluation of problems in Nigeria.
Shakespare(1900), describe the emergence of public opinion as a significant force, in the political realm ,whereby Opinion has been regarded as having singular importance since far Medieval Fama publican or Vox et Fama Communis ,from great legal and social Importance from the (12th) and (13th) century onward .William Shakespeare called Public Opinion “the mistress of success”.One of an Institution of central Importance. In the development of public opinion ,was the coffee-House ,London .In the (17th) century ,as charlse ii , tried to suppress, the London coffee House ,as places where the disaffected met ,and spread Scandalous report ,concerning conduct of the majesty and mistress ,whereby the public flock to them. The Coffee-houses were great social Levellers ,open to all and indifferent to social status, as a result associated with equality and republicanism.
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