THE ROLE OF PUBLIC RELATIONS IN GRASS ROOT DEMOCRACY (A CASE STUDY OF UDI L.G.A). A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION

THE ROLE OF PUBLIC RELATIONS IN GRASS ROOT DEMOCRACY (A CASE STUDY OF UDI L.G.A). A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION

ABSTRACT

This project carried a brief survey of the role of public relation in the grassroots democracy. The work tries to be simplified as possible in its attempt to provide the necessary function which public relations should play in emancipating in the rural developments.

Besides, inspites of the problems encountered, I shifted about sixteen work of public relation, bringing out their opinion and news regarding how best public relations can liberate and analysis our grassroots democracy.

In addition, I embarked on all co-ordinate survey research to purpose the validation of information leading to achievement of the objective.

From my findings, I discovered that the public relations should know how to mingle with the ruralist and perfectly interact with them.

Finally, one major way of helping to ensure the role of public relation in the grassroots democracy is to prepare our communication and information so that the public relation officer can work perfectly in an organization given to him.

CHAPTER ONE

INTRODUCTION

1.1.     BACKGROUND OF THE STUDY

According to Sam Black (1970:1) in his book, practical public relation ‘The sole purpose of public practice is to establish a two-way communication in an organization to resolve conflict of interest by seeking common ground on area of mutual interest and to establish understanding based on truth, knowledge and full information’’.

The concept of public relation is an interesting area of media relation. It is more or less a diplomatic activity, which has its cardinal objectives to propagate the good fruits of an organization in which in engaged in fruitful dissemination of the information about the activities of government and enhancing or advancing of the effective interrelationship with other bodies outside it.

Edward Berneys in his book, “the engineering of consent (1989:4), define public relations as the attempt, by information persuasion and adjustment, to engineer public relation recognize a long term responsibility and seeks to persuade and achieve a mutual understanding by securing the willing acceptance of attitudes and ideas.

An organization of government establishment whether profit oriented or not, can only succeed if it has built a favorable image and good –well towards its various public. They have to embark on practical public relation in order to promote their welfare. That is why it is necessary that anyone who heads a public relations department must be at the top management level so that he can communicate with other colleagues at management meetings.

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THE ROLE OF PUBLIC RELATIONS IN GRASS ROOT DEMOCRACY (A CASE STUDY OF UDI L.G.A). A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION