THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ CUSSONS NIGERIA PLC, ABA). A RESEARCH PROJECT MATERIAL ON PUBLIC ADMINISTRATION
ABSTRACT
This study was necessitated by the need to find out the role of Public Relations in our marketing organization and to know how well it is used as a promotional tool in the marketing organization, thus this topic “The Role of Public Relations in Marketing Organization”, a case study of PZ Cussons Nigeria Plc, Aba.
In chapter one, we were made to understand that Public Relations has often been understood in effect and that most organization only involved themselves in production of goods and services failing to realize what PR can do in the promotion of those goods and services.
Chapter two has to do with current literature review relevant to the study of Public Relations activities in an organization.
Chapter three indicated the research design, data collection instruments, and the method used. In chapter four, the presentation and analysis of data were presented. The data collected were analyzed based on the responses collected from both the questionnaire and oral interviews classification of sample units were also stated here.
Finally, chapter five presented the summary of findings restatement of the problem, conclusions, recommendations and suggestions for further study.
CHAPTER ONE
BACKGROUND OF THE STUDY
The role of public relations is very important in our organization. Public relations is an important area of management on which both business and non-business organizations depend directly or indirectly for their continued existence. Public relations touch all aspect of the corporate life and operations of every organization from production and personnel to finance and marketing management.
Public relations has to do with communication, information, internal/external goodwill or reputation and different relationships of all of which every organization needs to continue existing. Public relations holds the key for mutual understanding between the government in contemporary societies and their citizens, other organizations and their international community.
Despite all these things that public relations does, it has remained in many countries, as one of the least understands area of modern management.
Leave a Reply
You must be logged in to post a comment.