USES AND IMPACT OF PUBLIC RELATIONS STRATEGIES IN ENHANCING LOCAL GOVERNMENT REVENUE BASE (A STUDY OF EZEAGU LOCAL GOVERNMENT AREA OF ENUGU STATE)
ABSTRACT
This is a research project carried out to determine the contributions of Public Relations Programmes in the enhancement of the revenue base of Local Government Areas in Nigeria (A study of Ezeagu LGA). A sample size of 200 respondents all randomly selected from Ezeagu LGA and the staff of Ezeagu LGA was used in this study. Both primary and secondary data were collected and analyzed using the Chi-square test. The researcher, based on the data collected and analyzed, found out that Public Relations programs contributes to the enhancement of the revenue base of a Local Government, that involvement of good Public Relations programs is a pointer to the enhancement of government revenue of the Local Governments, that inadequate funds could adversely affect the effective organization of Public Relations programs for revenue generation in Local Government Areas.
LIST OF FIGURES
1. Fig. 4.1A Pie chart representing the extent
of Public Relations contribution to
Ezeagu Local Government Area
Revenue Base – –
2. Fig. 4.2A Bar chart representing the Public Awareness of P.R in Ezeagu Local Government Area – – –
LIST OF TABLES
Table 4.1: Sex and age distribution of respondents – – – 67
Table 4.2: Total number of respondents – – – – 68
Table 4.3: Understanding of Public Relations – – – – 69
Table 4.4: Engagement in Public Relations Activities – – 69
Table 4.5: Extent of Public Relations contribution to revenue
base of Ezeagu LGA – – – – – 69
Table 4.6: Awareness of any form of Public Relations in Ezeagu LGA 70
Table 4.7: The Influence of Public Relations in the growth and
development of Ezeagu LGA – – – – 71
Table 4.8: Existence of full-fledged Public Relations Department
in Ezeagu LGA – – – – – – 72
Table 4.9: Reason for Non-existence of full-fledged PR department 72
Table 4.10: Ways by which Public Relations can help in the
enhancement of LGA revenue base – – – 73
Table 4.11: Do you believe that involvement of PR programs is a pointer
to the enhancement of the revenue of Local Government 74
Table 4.12: Could inadequate funds adversely affect the effective
organization of PR programs for revenue generation
in Local Government – – – – – 74
Table 4.13: Chi-square Test: Public Relations Programs contributes to the
growth and development of Local Government revenue base 75
Table 4.14: Chi-square Test: Involvement of good PR. Programs is a
pointer to the growth and development of government
revenue of Local Governments – – – – 76
Table 4.15: Chi-square Test: Inadequate funds could adversely affect the
effective organization of PR programs for revenue generation
in LGA – – – – – – – 78
TABLE OF CONTENTS
Title Page – – – – – – – – – i
Certification – – – – – – – – – ii
Approval Page- – – – – – – – – iii
Dedication – – – – – – – – – iv
Acknowledgements – – – – – – – – v
Abstract – – – – – – – – – vi
List of Figures – – – – – – – – vii
List of Tables – – – – – – – – viii
Table of Contents – – – – – – – – ix
CHAPTER ONE
1.0 Introduction – – – – – – – – 1
1.1 Background of the Study – – – – – – 1
Profile of Ezeagu LGA – – – – – – 7
1.2 Statement of Problem – – – – – – 15
1.3 Objectives of the Study – – – – – – 15
1.4 Research Questions – – – – – – – 16
1.5 Formulation of Hypotheses – – – – – – 16
1.6 Significance of the Study – – – – – – 16
1.7 Scope of the Study – – – – – – – 17
1.8 Limitations of the Study – – – – – – 17
References – – – – – – – – 18
CHAPTER TWO
2.0 Review of Related Literature – – – – – 19
2.1 Public Relations: A Conceptual Overview- – – – 19
2.2 Public Relations Functional Areas – – – – – 22