SALES PROMOTION ACTIVITIES AS MEANS OF INCREASING

SALES PROMOTION ACTIVITIES AS MEANS OF INCREASING PROFIT IN AN ORGANIZATION (A CASE STUDY OF NIGERIAN BREWERIES PLC ABA, ABIA STATE)

ABSTRACT

The purpose of this work is the final out the effect sales promotion in many organizations the benefit ranges from its support in profit generalization increasing sales and net profit. The technical research design population sampling procedure and procedure for data collection and data analysis was used tables and percentages were used tables to analyze structured and scrutinized questionnaire. Research questions were studied and research the details are in the main work of this project.

TABLE OF CONTENTS

Title page- – – – – – – – – i

Approval page – – – – – – – – ii

Dedication – – – – – – – – – iii

Acknowledgment – – – – – – – – iv

Abstract- – – – – – – – – – v

Table of content- – – – – – – – vi-viii

CHAPTER ONE

introduction – – – – – – – – 1
- Background of the study- – – – – 1-2
- The statement of problem – – – – – 3-4
- The objective of the study – – – – – 5
- Scope of the study – – – – – – – 5
- Research question – – – – – – – 6
- The relevance of the study – – – – 7
- The limitation – – – – – – – – 8
- Definition of terms – – – – – – 9-10

CHAPTER TWO

Literature review – – – – – – – 11
- Sales promotion – – – – – – – 11-16
- Establishment of sales promotion objectives- – 17
- Selecting the sales promotion tolls – – – 18
- How sales promotion implemented – – – 19-22
- The role of sales promotion – – – – – 23

CHAPTER THREE

Research methodology- – – – – – 24
- Area of study population – – – – – 24
- The sample size and sample techniques – – 25-28

CHAPTER FOUR

Data presentation and distribution of

Questionnaires- – – – – – – 29

Introduction – – – – – – – – 29
Data p Data presentation and
distribution of questionnaires- – – – 29-37

CHAPTER FIVE

summary of findings , recommendation

and conclusion- – – – – – – – 38

Summary of findings – – – – – – 38
Recommendations- – – – – – – 39
Conclusion – – – – – – – – 40

Appendix – – – – – – – – 41

Questionnaire – – – – – – – 42-47

CHAPTER ONE

INTRODUCTION

Recently, most companies have come to realize the importance of sales promotion, unlike before when organization, would only subject themselves to production to production without making any effort to sell them off. During the time of production, most companies kept on producing products with the hope of selling. To them, they through that as long as the products are available, customers or customers will definitely buy them. But recent findings have shown that amongst the other promotional tools we have in marketing, it is only sales promotion that quick sales are made, it means that the company is getting returns which will also lea to profitability in the organization. However, the two mostly, widely used promotional tools have advertising and personal selling. Sale promotion is designed to complement and improve on the efforts of advertising and personal selling; sales promotion is applied in both producer and consumer market. Since one organization may not be sale producer or sale seller a product , also since consumers or costumers taste an preference charges, promotional techniques like sales promotion should be adopted when the market is full of competition, the expression survival of the” fittest applies and in other to survive the bottle neck, competition in the industry, most organization adopt different measure eg sales promotional strategies to attract and retain customers.

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