SOCIOLINGUISTIC ANALYSIS OF THE LANGUAGE OF MARKET INTERACTION

SOCIOLINGUISTIC ANALYSIS OF THE LANGUAGE OF MARKET INTERACTION IN MUSHIN MARKET

TABLE OF CONTENTS

Title Page

Declaration

Approval

Dedication

Acknowledgements

Tables of Contents

List of Tables

Abstract

CHAPTER ONE: INTRODUCTION

Background of the Study

Statement of Problem

Purpose of the Study

Significance of the Study-

Research questions

Delimitation of the Study

CHAPTER TWO: REVIEW OF RELATED LITERATURE

2.1 Overview of Mushin Phonology

2.2 Conceptual Explanation of Language

2.3 Types of Dialect

2.4 Causes of linguistics variations

2.5 Linguistic Variations Variables

2.6 Language Standardization and Dialectical Identity

2.7 Advertising, Marketing And The Economic Influence

2.8 Culture and Language Issues in Marketing

2.9 Theoretical framework

2.9.1 Acts of Identity Theory Robert Le page

2.9.2 The Comparative Method (CM)

CHAPTER THREE: RESEARCH METHODS

Introduction

Research Design

Area of the Study

Population of the Study

Sample and Sampling Technique

Research Instrument

Validation of the Research Instrument

Reliability of the Instrument

Method of Data Analysis

CHAPTER FOUR: DATA PRESENTATION AND ANALYSES

Introduction – – – – – – – – –

Data Presentation, Analysis and Results – – –

Discussion of Findings – – – – – – –

CHAPTER FIVE: SUMMARY OF THE FINDINGS, CONCLUSION AND RECOMMENDATIONS

Introduction

Summary of the Major Findings

Conclusion

Recommendations

Area for further studies

References

Appendices

CHAPTER ONE

1.0 Introduction

1.0 Background of the Study

Language variation has remained a prominent theme in sociolinguistic enquiry by virtue of its centrality to the explication of the social context of language use. Since no speech community can be said to be completely homogenous, the fact of language variation remains a glaring reality as exemplified in everyday uses of language in different societies. Firth (1951: 78) had stressed the fact that language must be as varied as the groups who use it and the multiplicity of functions to which it is applied. Similarly, Coates (1990: 24) in delineating the domain of sociolinguistics as the social context of language use, argues that the study of language in its social context means crucially the study of linguistic variation.

Consequently, sociolinguistic studies have been largely characterized by the exploration of the systematic relationship between language and socio-cultural organization of speech communities. The basic assumption behind this is that speakers functioning as members of a particular speech community, and within the ambit of a particular culture, have internalized not only the rules of grammar but also the rules of appropriate speech usage. These rules which are broadly shared by other members of the speech community are applied daily in speech behaviour (Sankoff, 1989).

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