TABLE OF CONTENTS
CHAPTER TITLE PAGE
Fly Leaf – – – – – – – i
Title Page – – – – – – – ii
Certification – – – – – – iii
Dedication – – – – – – – iv
Acknowledgements – – – – – v
Table of Contents – – – – – – vi
List of Tables – – – – – – viii
Abstract – – – – – – – ix
- INTRODUCTION – – – – – 1
- Background of the Study – – – – – 1-4
- Statement of the Problem – – – – 4-5
- Objectives of the Study – – – – – 5-6
- Research Questions – – – – – 6
- Significant of the Study – – – – – 7
- Scope of the Study – – – – – 7-8
- Definition of Terms – – – – – 8-9
- REVIEW OF RELATED LITERAURE – – 10
- Introduction – – – – – – 10-11
- Review of Concepts – – – – – 11
- Public Relations – – – – – – 11-14
- Public Relations in Organization – – – 14-20
- The Judiciary System – – – – – – 20-24
- Forming Public Relations Attitude – – – 31-35
- Public Relations Indoctrination – – – – 35-38
- Review of Studies – – – – – – 38-39
- Theoretical Framework – – – – 40
- RESEARCH METHODOLOGY – – – 42
- Introduction – – – – – – 42
- Research Design – – – – – – 42-43
- Population – – – – – – – 43
- The Sample and Sampling Technique – – – 44-45
- Method of Data Collection – – – – 46
- Validity and Reliability of Instrument – – – 47
- Method of Data Analysis – – – – 47
- PRESENTATION OF DATA AND DISCUSSION
OF FINDINGS – – – – – – 48
- Introduction – – – – – – 4848-56
- Data Presentation – – – – – – 48-56
- Discussion of Findings — – – – – 56-60
- SUMMARY, CONCLUSION AND RECOMMENDATIONS
- Introduction – – – – – – 61-62
- Summary – – – – – – – 62
- Conclusion – – – – – – – 63
ABSTRACT
This study sought to investigate the Public Relations Attitude of personnel in Akwa Ibom State Judiciary Headquarters, Uyo. The study became necessary because of how they perceived the low perception of public relations attitude among staff of government establishment including the staff of judiciary headquarters, Uyo. The study adopted survey research technique with the questionnaire and interview schedule as the instruments. The researcher also used the participant observation method to investigate the public relations attitude of the staff. The researcher gave eighty copies of questionnaire to staff working at the judiciary headquarters. The result of the study reveals that there is no public relations department in the judiciary headquarters, but as press unit which was not manned by a qualified practitioner. Secondly, the staff claimed they were conscious of public relations practice. But this is not the case. Some observed there is no deliberate indoctrination of staff on PR attitude. Although 70 percent of Respondents admitted they related well with various publics who transact business at the judiciary headquarters, Uyo; most of the visitors claimed they were not adequately treated and as such they had been complaining about the attitude of staff towards them in the state judiciary headquarters. Consequently, the researcher recommends that government should appoint a qualified PR manager for the judiciary and create a proper PR department with necessary support staff. Moreover, there should be regular training of staff on PR practice and attitude.
CHAPTER ONE
INTRODUCTION
- Background of the Study
When it comes to building a good and favourable image for an organization or establishment, certain factors must be taken into consideration. These factors constitute the basic features of the practice of public relations. They include employee and public attitude performance, communication and good programme activities of public interest.
Public Relations is thus the art and science of analyzing trends, predicting their consequences, counseling organization leadership and implementing planned programmes of action which will serve both an organization’s and public interest. The very nature of public relations is fashioning good policies for the organization, formulating and actualizing these policies and ensuring credible service to the public. Nolte (1974), cited in Ajala (2001) says, there are two requirements for success in the field of public Relation. First, the person involved in Public Relations practice must have an agreeable personality. Second, the person must be able to communicate. The most beautiful person in the world will be a complete failure in this field, if he or she cannot communicate and a good communicator will be stopped if he has a negative personality. Public Relations practitioners must be able to liaise well with the public. Public Relations practice is about truth, reputation, credibility, integrity and mutual understanding. He must be able to plan, manage, control his subject and above all protect his name in any organization source. The good image of an organization depends on the co-operation and efforts of the personnel or employees. Udoakah (2000:1) states that: