ABSTRACT
The study was designed to assess the Role of Trade Fairs in Promoting Entrepreneurial Pursuit in Akwa Ibom State using Ikot Ekpene Chambers for commerce and industries as a case study. The design used for the study was survey research method. The sample size for the study was one hundred (100). The method adopted for the study was stratified sampling technique and instrument for data collection was structured questionnaire. Data collected from the completed questionnaire were extracted, coded and converted into percentages, descriptive analysis were carried out. The result of the study revealed that trade fairs has a significant role to play in the promoting entrepreneurial pursuits in Akwa Ibom State and also that, trade fairs are very effective in promoting entrepreneurial pursuit in Akwa Ibom State. The study recommended amongst other things that entrepreneurs should participate in trade shows and exhibitions as it serves as a good tool in promoting their products and services.
LIST OF TABLES
Table 1: Response Data on Question 1 – – –
Table 2: Response Data on Question 2 – – –
Table 3: Response Data on Question 3 – – –
Table 4: Response Data on Question 4 – – –
Table 5: Response Data on Question 5 – – –
TABLE OF CONTENT
Title Page
Certification – – – – – – – – ii
Dedication – – – – – – – – iii
Acknowledgements – – – – – – – iv
Abstract – – – – – – – – – v
List of Tables – – – – – – – – vi
Table of Contents – – – – – – – vii-ix
CHAPTER ONE: INTRODUCTION
- Background of the Stud – – – – – –
- Statement of Problem – – – – – –
- Objective of the Study – – – – – –
- Research Question – – – – – –
- Significance of the Study – – – – –
- Scope and Limitation of the Study – – –
- Definition of Concepts – – – – – –
CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.1 Introduction – – – – – – –
2.2 Meaning of Trade Fairs – – – – – –
2.3 Types of Trade Fairs and Exhibition – – – – –
2.4 Review of Scholars Related to – – – – –
2.5 Selecting the Appropriate Trade Show – – –
2.6 Preparing for a Successful Trade Show Exhibit – –
2.7 Successful Exhibition – – – – – –
2.8 Advantages and Disadvantages of Trade Fairs – –
2.9 Importance of Trade Fairs to an Entrepreneur – –
2.10 Conclusion and Summary of Review – – –
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Introduction – – – – – – – –
3.2 Research Design – – – – – –
3.3 Population of the Study – – – – –
3.4 Sample and Sampling Technique – – – –
3.5 Instrumentation – – – – – – –
3.6 Method for Data Collection – – – – –
3.7 Problem for Data Collection – – – – –
CHAPTER FOUR: DATA PRESENTATION, ANALYSIS AND INTERPRETATION
4.1 Introduction – – – – – – –
4.2 Data Presentation, Analysis, and Interpretation –
4.3 Discussion of Findings – – – – – –
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary – – – – – – – –
5.2 Conclusion – – – – – – – –
5.3 Recommendation – – – – – –
References
Appendix