THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES. A RESEARCH PROJECT MATERIAL ON MARKETING
ABSTRACT
The impact of transportation cost on consumers retails goods prices (A case study of Gariki Market, Enugu South Local Government Area Enugu State). The study was carried out to the wholesales and retails.
Data was collected using questionnaire that was distributed to the wholesalers and retailers in the market.
The generated data was analyzed using descriptive statistic tool and the major findings made include the following:
i. Cost of transportation affects agricultural goods retails than manufactured goods retailers.
ii. Profit maximization was not always their desire for most dealers goes into business in order to avoid being idle.
CHAPTER ONE
1.0 INTRODUCTION
1.2 BACKGROUND OF THE STUDY
In ancient days as life started mankind began to nurse the need for basic necessities of life for physiological satisfaction as food, shelter, safety, among other things.
At first man tried to provide the necessary things to satisfy his needs to engaging in hunting, fishing, and some selected cultivation and planting of food crops and frund shelter among trees, shades as well as applying plants leaves to cover his nakedness.
In the process of advancement man learnt that he could not provide all his needs by himself.
Then the introduction of exchange process came into existence. It began as an exchange of goods for goods otherwise called trade by barter.
The person who has a particular product in excess of his need of that particular moment would look for somebody that has a need for his product, for an exchange to take place, so the earliest trading or buying and selling practices was done by retailers through the barter process. When a common medium of exchange was inverted, the practices of trade by barter became less relevant in the exchange process. When trade by barter was in existence buyers and sellers did not take into account, the cost and burden of carrying the goods around n search of a market.