CHAPTER ONE
GENERAL INTRODUCTION
1.1 Background of Studies
Communication plays critical roles in our society, ever since the invention of language, man has evolved socially, politically and technologically in leap and bounds. It is convincible that the society would not achieved sustainable development without communication, as human society development and become so complex so do nature and role of communication.
It become apparent that the society was not a monolithic but a conglomeration of conflicting interest and concerns, on the one hand you have the ruling class on the other hand you the rest of the society which was subdivided into smaller group.
Mass media is the channel of communication which is divided into two, the broadcasting organisations and the press but dissertation would focused on broadcasting organisations. Broadcast is to disseminate information through mechanical means, simultaneously to a wide area and heterogenous audience made up individual within and outside a society.
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