ABSTRACT
This study was aimed primarily at highlighting the techniques, policies and concept of auditing as they relate to growth of business corporation. The principal focus was on the private sector which more than any other sector uses their financial reports. And a research survey was conducted in Setraco Construction Company, Patani, Delta State. This study also focuses on the nature and purpose of independent auditing and its relevance to the economic growth of business organisation. The objective of the study was to appraise the impact of auditing in Satraco Construction Company, Patani and to examine why auditing is needed in the organisation and the prospect of auditing in Nigeria. Modern changes in the traditional role of auditing and its method of implementation were evaluated. For the purpose of this study questionnaires were administered in Setraco Construction Company, Patani and primary data were generated from it. And secondary data were obtained from articles, newspapers, business reports, textbooks and published reports. And analysis of data involves applying simple percentage to data collected and chi-square test of hypothesis was done to produce a more retained result, from which conclusion was draw. This study was concluded with recommendation based on the result of analysis and experience in the field.
TABLE OF CONTENTS
Title Page i
Approval page ii
Dedication iii
Acknowledgement iv
Table of contents v
Abstract viii
CHAPTER ONE
Introduction
Background of the study 1
Statement of the study 3
Purpose of study 4
Research question 4
Hypothesis 5
Significance of study 6
Scope of study 6
Limitation of study 6
Operational definition of terms 7
CHAPTER TWO
Review of Related Literature
Introduction 9
The concepts of sales promotion 9
Objectives of advertisement 10
Advertisement and sales promotion 12
Decision areas when developing 15
The effect of advertisement 15
Factors that determine the use of sales promotion 17
Evaluation of advertisement 19
History of Globacom 24
CHAPTER THREE
Research methodology
Theoretical framework 26
Research design 26
Area of the study 27
Sampling size 27
Sampling procedures 27
Research instrument 27
Data collection Method 27
Method of data analysis 28
CHAPTER FOUR
Presentation and data analysis
Introduction 29
Data presentation 29
Testing of hypotheses 41
CHAPTER FIVE
Summary of findings, conclusion and recommendations
Summary of findings 46
Conclusion 46
Recommendations 47
References
Appendix
Questionnaire
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