FACTORS AFFECTING THE QUALITY OF ‘FAMILY FORUM’-A RADIO PROGRAMME OF ANAMBRA BROADCASTING SERVICE, AWKA. A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION
This research is on “Factors Affecting the Quality of Family Forum-A Programme of Anambra Broadcasting Service, Awka”. The desire for this study was informed of the need for better family planning and moral upbringing of the children, now difficulties are abound and mortality is steadily in the decline. Therefore, the researcher decided to evaluate this ABS radio programme to find out its contributions towards solving the identified social problem. To execute the job, survey research design was used since the study was to solicit people’s opinion of the performance of this radio programme. Questionnaire copies were prepared and distributed to the sample population (respondents) and data generated showed a lot of things. Among the findings was that language used in presenting the programme has hindered better understanding of the intention of the programme by the audience. So, for effective understandable message delivery, the researcher made a lot of suggestions which include use of indigenous language in the
This research work is on the factors that affect ‘family forum’ a programme of ABS Awka.
The research during her research found out some problems that affect radio programme. She also proffered solutions or made recommendation to the problems
Researches were made from textbook, libraries, internet etc. observations, questionnaire and simple random sampling method were used here.
questionnaire were shared to the staff of ABS, Awka who are respondents and whose answers facilitated this work.
The response of the respondents were analyse and this helped to the conclusion of the study.
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1.1 BACKGROUND OF STUDY
“The lesson to be learned is that the future belongs to the station to the extent that the station that produces and controls programming well will be successful”. Fepper (1995).
Programming as the bedrock and mainstay of broadcasting involves a long-term calculated planned policy expressed in predetermined executable action, which if appropriately implemented and executed as individual programme operations, wins maximum success for station. Dunu (2002). Furthermore, according to Dunu (2002), programme is also defined as the strategic selection of programme materials appropriate or suitable to a particular segment of pre-defined target audience.
It is undoubtful that effective programme is synonymous with a successful broadcast station. Broadcast programming involves a series of inter-dependent processes which are expected to satisfy some specific needs of the listening and viewing audience.
A programme is a broadcast material created to meet certain specific needs or attain some set objectives and transmitted to some predetermined target audience.