TABLE OF CONTENT
CHAPTER TITLE PAGE
Title Page – – – – – – – i
Certification – – – – – – ii
Dedication – – – – – – – iii
Acknowledgements – – – – – iv-v
Table of Contents – – – – – vi-ix
Lists of tables – – – – – – x-xi
Lists of Appendices – – – – – xii
Abstract – – – – – – – xiii
- INTRODUCTION – – – – – 1
- Background of Study – – – – – 1-3
- Statement of the Problem – – – – 3-4
- Objectives of the Study – – – – – 4-5
- Research Questions – – – – – 5
- Scope of Study – – – – – – 5-6
- Significance of Study – – – – – 6-7
- Limitation of Study – – – – – 7
- Definition of Terms – – – – – 7-8
2.0 REVIEW OF RELATED LITERATURE – – 9
2.1 The Meaning of Rural Development – – – 9-10
2.2 The Need for Rural Development – – – 10-11
2.3 The Objectives of Rural Development – – 11-12
2.4 Role of the Mass Media in Rural Development – 12
2.4.1 Information for Self Actualization – – – 12-13
2.4.2 Information for Mobilization – – – – 13-14
2.4.3 Information for Education – – – – 15
2.4.4 Information for Liberation – – – – 16
2.4.5 Information for Development – – – – 16
2.5 Rural Informational Needs – – – – 17-18
2.6 Communication Strategies for Rural Development – 18-21
2.7 Development Communication – – – 21-23
2.8 Citizen’s Attitude to Ideas of Development – – 24-25
2.9 Development Issues in Rural Reporting – – 25-27
2.10 Development Communication in a Society
with Ethnic Hostility – – – – – 27-29
2.11 How Development Information can be made
Available to the Citizens – – – – – 29-31
2.12 Theoretical Framework – – – – – 31-33
2.13 Review of Studies – – – – – – 33-34
3.0 RESEARCH METHODOLOGY – – – 35
3.1 Research Design – – – – – – 35
3.2 Population of the Study – – – – – 36
3.3 Sample and Sampling Procedure – – – 36
3.4 Instrument for Data Collection – – – 37
3.5 Validity and Reliability of Research Instrument – 37
3.6 Method of Data presentation and Analysis – – 38
4.0 DATA ANALYSIS AND DISCUSSION AND FINDINGS
4.1 Data Presentation and Analysis – – – – 39-52
4.2 Discussion and Findings – – – – – 52-55
5.0 SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary – – – – – – – 56-57
5.2 Conclusion – – – – – – – 57-58
5.3 Recommendations – – – – – 58-59
References
Appendix/Appendices
ABSTRACT
This research work was on the Influence of Mass Media Messages on Rural Development “(A study of Ikot Ekpene Local Government Area)”.The objectives of the study were, to find out the attitude of Ikot Ekpene people towards the mass media, to find out which medium of mass communication the people of Ikot Ekpene Local Government Area choose to expose themselves to and also to find out if the people of Ikot Ekpene Local Government Area prefer the mass media to use their native language predominantly in passing information to them. This research employed the survey method of social science research. And the instrument of data collection was the questionnaire. The total number of the population was 143,077 and a total of 200 respondents were randomly sampled. This research made use of tables for graphical illustrations and easy comparison of facts and figures. The findings revealed that the mass media especially the radio has contributed immensely to the transformation of the people of Ikot Ekpene Local Government Area. It was concluded that the mass media are alive to their responsibilities which are the transformation of the rural areas through their various developmental messages. It was recommended that government should always package and put on air developmental messages that will facilitate feed-back because this is the only way government could know and understand the plight of the rural dwellers for effective public policy making to reduce the present level of poverty and reverse the current rise in rural-urban migration.
CHAPTER ONE
INTRODUCTION
- Background of the Study
It is a known fact that all the raw materials used by industries are provided by rural communities. Inspite of this numerous contributions by the rural communities, they have not received the adequate attention that they deserve. Though government are doing everything within their power to see this situation as reserved, they should also realize that they have not been making effective use of the mass media to foster rural development. Through the use of the various mass communication media, shaping and channelling the minds of the rural communities to the issues that affects them will be possible and this will also go a long way to bettering their condition.
Rural development planners should realize the value of the communication media and should adequately employ this values in all facets of their programmes. Before now much attention had been paid to the urban communities. It was only during Ibrahim Babangida’s regime that the defunct Directorate for Food, Road and Rural Infrastructure (DFFRI) was established which laid emphasis on the development of the rural communities. This directorate as at then was to effectively promote the frame work of grass root social mobilization.