TABLE OF CONTENTS
CHAPTER TITLE PAGE
Fly Leaf
Title Page – – – – – – – i
Certification – – – – – – ii
Dedication – – – – – – – iii
Acknowledgements – – – – – iv-v
Table of Contents – – – – – – vi-viii
List of Tables – – – – – – ix
List of Appendices – – – – – – x
Abstract – – – – – – – xi
1.0 INTRODUCTION – – – – – 1
- Background of the Study – – – – – 1
- Statement of the Problem – – – – – 2
- Objectives of the Study – – – – – 2
- Research Questions – – – – – 3
- Significance of the Study – – – – – 3
- Scope of the Study – – – – – – 3
- Limitations of the Study – – – – – 4
- Definition of Terms – – – – – 4-9
2.0 REVIEW OF RELATED LITERATURE – – 6
2.1 Sources of Literature – – – – – 6
2.2 Review of Related Literature – – – – – 6-7
2.3 The Media Effect Period – – – – – 7-9
2.4 The Effect of the Media on Youths – – – 9-12
2.5 The Negative Effect of Viewing on Nigerian Youths – 12-15
2.6 The Destruction of Nigerian Culture – – – 15-18
2.7 Theoretical Framework – – – – – 18-23
2.8 Review of Study – – – – – – 23-24
3.0 RESEARCH MOTHOLOGY – – – – 25
3.1 Research Design – – – – – – 25
3.2 Population of the Study – – – – – 26
3.3 Sample and Sampling Procedure – – – 26
4.0 DATA PRESENTATION, ANALYSIS AND
DISCUSSION OF FINDINGS – – – 27
4.1 Data Presentation – – – – – 27-41
4.2 Discussion of Findings – – – – – 42-44
5.0 SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary – – – – – – – 45-46
5.2 Conclusion – – – – – – – 46-47
5.3 Recommendations – – – – – 47-48
References
Appendices
ABSTRACT
This project was intended to examine the influence of NTA programme “Esa Iban” on Ibibio Cultural promotion using Nsit Ibom Local Government Area of Akwa Ibom State as a case study. The study was prompted by the drifting tendency of the present generation towards western culture through exposure to some television programmes. The objective of the research was to determine the percentage of viewership to “Esa Iban” NTA programme in Nsit Ibom Local Government Area, to find out whether the NTA – Uyo programme “Esa Iban” has cultural content and to ascertain if the programme “Esa Iban” influences the cultural orientation of Nsit Ibom residents. The objectives formed the bases of the research generations. To determine the population of the study, the researcher used stratified sampling technique to select 389 sample size from 108611 who filled and returned the questionnaire forms which were used to collect data. The data collected were presented and analyzed on frequency tables. From the findings, it was discovered that substantial number of respondents of about 53% were either influence partly or totally by NTA – Uyo “Esa Iban” programme. The researcher recommended that programme with more Ibibio contents should be increased. Government and management of broadcasting firms should formulate guidelines to checkmate programmes broadcast from the media house.
CHAPTER ONE
INTRODUCTION
- Background of the Study
The term culture has been defined differently by different people. The different definitions attached to culture are based on the different in the orientation of people. According to Ekeh (1989) culture is construct use in an attempt to analyze and integrate event and ideas in broad spectrum of area of society. Obiora (2002) say the transformation of culture is gradual and not sudden. He further contends that culture is a continuous process of change. It charge exactly the same way as the human being change. It is dynamic, learned, acquired, transmitted or diffused through contact or means of communication flow from generation to another. The Nigerian culture is observed to be fading out as a result of the acceptance and adaptation of the modernists solution onto undevelopment.
- Statement of the Research Problem
Television programmes are said to influene the perception attitude and the belief system of many either negatively or positively with the drifting tendency of this generation to tilt towards trend of events and western culture, alongside the lack of better culture orientation in our society today which has left us with cultural gap between the order generation and the new generation as well as man and woman it become partinet that each researcher examine how Esa Iban programme can be used to influence a better cultural orientation especially of Ibibio culture.