DESIGN AND IMPLEMENTATION MARKETING RESEARCH INFORMATION SYSTEM (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC). A RESEARCH PROJECT MATERIAL ON COMPUTER SCIENCE
This project is aimed at the design and implementation of software package for use in the research of marketing Department in marketing research information system of N.B.C PLC Enugu.
This is intended to store all relevant information about the sales summary report and to be able to know the exact amount of goods in stock.
It wound also render a wide knowledge not restricted only on sales and stocks control it organized and most of the problem they have encountered using the manual system.
This would provide a computer facility to eradicate the problem identified.
Finally, based on the results of the analysis the project came up with recommendations that would facilitate and improve up on the marketing
Research information system of the above organization.
“Goal achievement” is the watch word of ever, business organization tries to main economics resources whatever maybe its views and philosophies and which ever route these goals are to be achieved. Given a set of resources organization try to maximize profitability.
The philosophy applies to all spheres of the economy, particularly marketing organizations. In order to achieve laid down goals, modern techniques in business demand that planned and defined system, and tools be formulated and adopted to meet the requirement organizations required. One of such fundamental tools is marketing research, marketing research can be defined as a formal, systematic collection recording, analysing and reporting of data aimed at solving a given problem or identifying an opportunity.
Marketing research also concerns itself with co – ordinating responsibilities, comparing actual sales volume with the forecasted sales volume and asking upon result to achieve maximum profit. The universal application of marketing research data by various marketing organization and their fields of human endeavour cannot be over emphases. N.B.C is not therefore an exception in this direction.