TABLE OF CONTENTS
Title page i
Certification ii
Dedication iii
Acknowledgement iv
Table of Content v
CHAPTER ONE
1.1 Introduction
1.2 Statement of problem
1.3 Statement of research question
1.4 Objectives of the study
1.5 Statement of the study
1.6 Significance of the study
1.7 Scopes and limitation of the study
1.8 Definition of key terms
1.9 Plan and organization of the study
CHAPTER TWO
Literature Review
CHAPTER THREE
3.1 Research Methodology
3.2 Research Design
3.3 Data collection method and techniques
3.4 Data presentation and analysis techniques (Tools of Analysis)
3.5 Definition of population
3.6 Sampling procedures
CHAPTER FOUR
4.1 Data presentation and analysis
4.2 Analysis of problem
4.3 Testing of hypothesis
4.4 Summary of findings
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary of report
5.2 Conclusion
5.3 Recommendation
References
CHAPTER ONE
1.1 INTRODUCTION
Before banks were established in Nigeria, Nigerians had ways of keeping their valuables like gold and money at hone, under pillow or buried in the ground. Infact, through these ways money could be lost, supposing the owner died without informing his children or any relative, the money may be lost forever.
In the year 1892, when the first bank was established, people were reluctant to put their money in the bank, even up to this age, there was only little improvement in people operating bank accounts.
In a statement made by the central bank governor Dr. Victor Odozie, published in new Nigeria newspaper of 17th January, 1983, he said the Nigerians do not keep their money in banks”. In the statement he also added that ‘A total of N3,777 Million or 89% if currency issued was being kept at home by people or in the private safes or individual Nigerians as at July in 1981.
This could also be seen when Buhari/Idiagbon regime overtime the Shagari administration. A lot of money was recovered in the houses of money top politicians in Nigeria.
In one of the reasons that could by adduced for it is that might be due to the fact that people have lost faith in the banking services, either for the delay the encounter in the bank whenever the want to save or collect money from the bank. It must also be that they have the secret of their wealth since many Nigerians are illiterate of western education.
In fact, commercial bank might have enjoyed the past years when they are newly, established since there were no keen competition but they operated on service oriented goal rather than consumer oriented goal. This attitude needs to be changed to increase patronage and profitability.
1.2 STATEMENTS OF PROBLEMS OF THE STUDY
The problems of personal selling cannot be overloaded despite the usefulness of personal selling in both industrial and customer market. These difficulties arise from a number of problems that faced sales person.
SIZE AND LOCATION OF MARKET: Large and wide spread markets such as retail outlets for moving the customers goods, can only be covered at a great cost by massive sales forces. Some manufactures branded, packaged foodstuffs employ such sales force. These sell to retail and wholesale customers who vary in size from giant national multiples down to independent customer shops, such sales force are very expensive to maintain and many have been seen reductions during recent years.
TIME LAGS – Where there is lags between arousing customer interest and the receipts of order, the use of such ratios as sales order to sales call may be meaningless. Business may take a long time to develop, especially in management can do is to monitor
- Size of customer order and;
- The ratio of sales proposal to sales achieved.
GEOGRAPHICAL SPREAD – More than half a million of customer are spread all over the nation which sales people have to cover. This will increase the cost of distribution which will equally affect the turnover of the company.