CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
In carrying out Marketing Analysis, Evaluation and Distribution, Marketing Managers need timely and accurate information about customers, competitions, dealers and other forces in the market place. Marion Herper says the “to manage a business well is to manage its future and to manage the future is to manage information”. (Quoted by Philip Kolter Gary Armstrong in An Introduction to Marketing). During the past century, most companies were small and knew their customers first hand, managers pick up marketing information by starting around people observing them and asking them questions. In this present century, many factors have increased the need for more and better information management . As companies expend into national and international markets, they need more information on large and more distant markets. As income increase and customers become more selective, managers need better information about how customers behave to different products. Marketing managers need information on the effectiveness of their marketing tools. In today’s rapidly changing environments, managers need much better up- to –date information to make timely decision.
Marketing Information System (MIS) begins and ends with the marketing managers to asses their information needs and also develop the needed information from internal company records, marketing intelligence activities and marketing research process. In addition, the marketing information system distributes information to managers in the right form and at the right time to help them in marketing planning, implementation and control. By accessing information needs, a good marketing information system balances the information managers would like to have against what they really need and what is feasible to offer. Sometimes MIS cannot supply all the information managers are requesting for. MIS must therefore, watch the marketing environment and provide decision – makers with information they should have to make key marketing decisions. More so, developing information is required for making day – to – day planning, implementation and control decision. The development of information is subdivided into three (3): Internal Records (Report), Marketing Intelligence and Marketing Research. Most companies of today are faced with the problem of declining level of sales. Therefore, marketing information system as related to the Ideal Flour Mills Ltd, Kaduna is intended to improve the general level of sales in the company and other existing companies in the country.
MarcosHar says
tadalafil 40 mg daily: http://tadalafilonline20.com/ tadalafil online
Wesleycoums says
tadalafil gel cheap tadalafil
tadalafil 40 mg daily
BuddySam says
generic cialis 5 mg cialis coupon printable
how long does it take cialis to take effect
JasonAllop says
buying prescription drugs from canada: https://genericwdp.com/ prescription drugs online without doctor
Randynat says
meds without a doctor prescription sildenafil without doctor prescription
JasonAllop says
buy prescription drugs buying prescription drugs from canada
Waynenem says
viagra amazon viagra online usa
how much is viagra
Jasontuppy says
when will viagra be generic over the counter viagra
buy generic 100mg viagra online
Jasontuppy says
п»їviagra pills best place to buy viagra online
cost of viagra
Waynenem says
where to buy viagra best over the counter viagra
where to buy viagra
Jasontuppy says
viagra without a doctor prescription usa viagra online usa
buy real viagra online
Jasontuppy says
cheap viagra online best over the counter viagra
cost of viagra
Waynenem says
price of viagra where to buy viagra online
viagra without a doctor prescription
Jasontuppy says
order viagra online viagra over the counter
viagra amazon
Jasontuppy says
buying viagra online order viagra online
best place to buy viagra online
Waynenem says
viagra over the counter walmart buy generic 100mg viagra online
order viagra online
Waynenem says
viagra from canada online doctor prescription for viagra
where can i buy viagra over the counter
Waynenem says
where to buy viagra online buy real viagra online
cheap viagra online
Michaelsax says
http://valtrex10.com/ – valtrex 1000 mg
cheap pills online
RicardoFaw says
generic valtrex 1000mg for sale can you buy valtrex online
herbal ed remedies
Michaelsax says
http://valtrex10.com/ – buy valtrex 1000 mg
meds online without doctor prescription
RicardoFaw says
paxil for premature ejaculation paxil cost
erectile dysfunction drug
Michaelsax says
http://propeciafavdr.com/ – propecia buy online
prescription drugs without doctor approval
Michaelsax says
http://propeciafavdr.com/ – finasteride online
online drugstore
Kevinjaima says
best over the counter viagra https://viagrapills100.com/ buy viagra online canada
RicardoFaw says
buying viagra online https://viagrapills100.com/ order viagra online
Kevinjaima says
where can i buy viagra over the counter https://viagrapills100.com/ over the counter viagra
RicardoFaw says
best place to buy generic viagra online https://viagrapills100.com/ viagra from india
RicardoFaw says
buy real viagra online https://viagrapills100.com/ 100mg viagra
TerrynuB says
cheap ed pills from india best ed medications
cheap ed pills
TerrynuB says
order ed pills cheap ed pills in mexico
cheap ed pills from canada
Marvinvield says
ed pills without a doctor prescription ed pills online
cheap ed pills usa
PeterGussy says
http://gabapentinst.com/# neurontin coupon
Marvinvield says
zithromax purchase online: buy zithromax – can i buy zithromax over the counter in canada
PeterGussy says
http://prednisonest.com/# 5 mg prednisone daily
PeterGussy says
https://prednisonest.com/# prednisone 1 tablet
Marvinvield says
discount neurontin: cheap gabapentin – neurontin capsule 600mg
PeterGussy says
https://hydroxychloroquinest.com/# plaquenil hydroxychloroquine
Marvinvield says
plaquenil in australia: generic plaquenil – buy plaquenil cheap
PeterGussy says
http://gabapentinst.com/# neurontin price comparison
PeterGussy says
https://hydroxychloroquinest.com/# hydroxychloroquine cost
Marvinvield says
zithromax for sale online: zithromax – where can i get zithromax
PeterGussy says
https://hydroxychloroquinest.com/# plaquenil 200 mg 30 film tablet
RafaelCof says
https://zithromaxproff.com/# zithromax drug
zithromax 500 mg for sale
VictorSag says
http://zithromaxproff.com/# zithromax for sale online
zithromax z-pak
RafaelCof says
https://zithromaxproff.com/# how to get zithromax online
zithromax 500mg price in india
VictorSag says
https://zithromaxproff.com/# zithromax 250 price
zithromax for sale cheap
VictorSag says
https://zithromaxproff.com/# zithromax for sale usa
how much is zithromax 250 mg
Frankdah says
cefadroxil for sale: generic cefadroxil
buy ciplox online
Frankdah says
erythromycin for sale: buy vantin generic
minocycline for sale
Billywains says
minocycline online: buy nitrofurantoin online
buy ceftin online
CharlesLaurl says
india pharmacy without dr prescriptions: reputable online pharmacies in india india pharmacy drugs
Michaelcib says
best online international pharmacies india: united pharmacy india online indian pharmacies
CharlesLaurl says
usa pharmacy india: trusted india online pharmacies generic pills india
Michaelcib says
order prescription drugs from india: online medications from india online medications from india
CharlesLaurl says
buy prescriptions from india pharmacy: generic pills india online medications from india
AlfredHut says
best erectile dysfunction pills: kamagra pills viagra pills
RobertArten says
top erectile dysfunction pills: https://edpillsonline24.com/# erectile pills canada
AlfredHut says
over the counter ed medication: red erectile dysfunction pill viagra pills
RobertArten says
cialis ed pills: https://edpillsonline24.com/# order erectile dysfunction pills online
AlfredHut says
best ed pills: male erectile pills red erectile dysfunction pill
RobertArten says
levitra pills: https://edpillsonline24.com/# buy erectile dysfunction pills online
HarryVat says
viagra prices viagra without a doctor prescription canada viagra without a prescription
MichaelRUSSY says
no prescription viagra: buy viagra online without prescription viagra without a doctor prescription
HarryVat says
walmart viagra viagra without a doctor prescription usa viagra without prescription
MichaelRUSSY says
cheap viagra 100mg: viagra online no prescription viagra without a doctor prescription
RobertoRug says
http://doxycyclinest.com/# buy doxycycline online