CHAPTER ONE 1.0 INTRODUCTION 1.1 PREAMBLE The information super highway has turned the world into a …
MARKETING STRATEGY EMPLOYED BY TOBACCO COMPANY AND THE PROSPECTS FOR GROWTH.
CHAPTER ONE 1.1 INTRODUCTION. Marketing is a common phenomenon, but it is quite complex and in fact an elusive subject matter. Marketing means different …
MARKET PENETRATION STRATEGY AS A MEANS OF ENTERING THE NIGERIAN TELECOMMUNICATION A STUDY OF MOBILE TELECOMMUNICATION NETWORK (MTN)
CHAPTER ONE 1.0 Introduction Nigeria is often identified as the fastest moving economy and one of the most advanced I.C.T market sectors in Africa. It has the …
FINANCING SMALL AND MEDIUM SCALE ENTERPRISES (SMEs) BY COMMERCIAL BANKS IN NIGERIA. A CASE STUDY OF UNION BANK OF NIGERIA.
CHAPTER ONE 1.1 GENERAL OVERVIEW For both developing and developed countries, small and medium scale firms play important roles in the process of …
AN ASSESSMENT OF THE IMPACT OF GLOBALIZATION ON INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN NIGERIA
CHAPTER ONE 1.1 INTRODUCTION Globalization is one of the major phenomena of our times and its scope is very extensive and versatile affecting factors …
ASSESSMENT OF THE EFFECT OF MILLENNIUM DEVELOPMENT GOAL I (MDG I) ON POVERTY REDUCTION IN WUKARI AND IBI LOCAL GOVERNMENT AREAS OF TARABA STATE
CHAPTER ONE INTRODUCTION 1.1 Background to the Study The prevailing predicament of poverty has remained a nagging crisis of underdevelopment …
DETERMINANTS OF FINANCIAL PERFORMANCE OF LISTED PRIMARY MORTGAGE BANKS IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background to the study Performance of a corporation whether profit or non-profit making is of great …
DETERMINANTS OF PROFITABILITY OF LISTED INDUSTRIAL GOODS FIRMS IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background to the Study With increase in global competition, survival of every business entity is a very pertinent question in business arena. In such a …
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GREEN MARKETING AWARENESS AND CONSUMERS’ PURCHASE DECISION OF FOREVER LIVING PRODUCTS IN ZARIA
CHAPTER ONE INTRODUCTION 1.1 Background to the Study Over the past few decades, concern about the environment has become a significant public issue. A sharp rise in …
IMPACT OF QUALITY SERVICE DELIVERY ON CUSTOMER SATISFACTION IN DEPOSIT MONEY BANKS IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background to the Study The growing sophistication of consumer needs and wants amidst fierce competition in the banking …
IMPACT OF MOBILE COMMERCE SERVICES ON THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Over the last decade the world has become more digitalized and mobile. This digitalization brought about by the advancement in technology …
EFFECT OF BOARD DIVERSITY ON FINANCIAL PERFORMANCE OF LISTED DEPOSIT MONEY BANKS IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background to the study The collapse of well known companies such as Enron and others in developed nationsled many …