IMPACT OF PACKAGING ON ORGANIZATIONAL SALES TURNOVER (A CASE STUDY OF PZ NIGERIA LIMITED)
Abstract
Packaging can be described as a coordinated system of preparing goods for transport, warehousing information and sell. It is fully integrated into government business, institutional, industry, and personal use, it significantly impacts on the sales turnover of an organisation. This research project is thus a search for the impact of packaging on organisational sales turnover. Chapter one of the study lays an introduction for subsequent chapters. Following the background of the study, the problem statement and the objective of the study which provided basis for the significance of the study and the hypothesis were stated. The limitations of this study were also highlighted. In the literature review as contained in chapter two, works of various authors, international and local journals were reviewed to elicit views on the impact of packaging on organisational sales turnover. Chapter three, research methodology, description of population and sampling procedure for data collection were discussed. Methods of questionnaire design, determination of sampling size and questionnaire distribution were also highlighted. Chapter four was based on analysis of data collected. This chapter was sub-divided into data analysis, hypothesis testing and summary. Percentage table, figure and narration were carefully employed for proper understanding and testing of hypothesis. Finally, chapter five was divided into summary of findings, recommendation and conclusion.
TABLE OF CONTENTS
Title Page – – – – – – – – – i
Approval Page – – – – – – – – ii
Declaration – – – – – – – – iii
Dedication – – – – – – – – – iv
Acknowledgement – – – – – – – v
Abstract – – – – – – – – – vi
Table of Contents – – – – – – – vii
CHAPTER ONE – INTRODUCTION
1.1 Background of the Study – – – – – 1
1.2 Statement of General Problem – – – – 5
1.3 Objective of the Study – – – – – – 6
1.4 Research Questions – – – – – – 6
1.5 Significance of the Study – – – – – 7
1.6 Scope of the Study – – – – – – 8
1.7 Definition of Terms – – – – – – 8
CHAPTER TWO – REVIEW OF RELATED LITERATURE
2.1 Introduction – – – – – – – 10
2.2 Conceptual Review – – – – – – 11
2.3 The Strategic Importance of Packaging – – 14
2.4 Criticism of Packaging – – – – – 16
CHAPTER THREE – RESEARCH METHODOLOGY
3.1 Introduction – – – – – – – 32
3.2 Research Design – – – – – – 32
3.3 Area of the Study – – – – – – 32
3.4 Population of Study – – – – – – 33
3.5 Sample size and Sampling Techniques – – – 33
3.6 Instrument for Data Collection – – – – 33
3.7 Validity of the Instrument – – – – – 33
3.8 Reliability of the Instrument – – – – 34
3.9 Method of Data Collection – – – – – 34
3.10 Method of Data Analysis – – – – – 34
CHAPTER FOUR – DATA PRESENTATION AND ANALYSIS
4.0 Introduction – – – – – – – 36
4.1 Data Presentation and Analysis – – – – 36
4.2 Characteristics of the Respondents – – – 36
4.3 Data Analysis – – – – – – – 39
4.4 Testing Hypothesis – – – – – – 46
4.5 Summary of Findings – – – – – – 51
4.6 Discussion of Findings – – – – – 52
CHAPTER FIVE – SUMMARY, CONCLUSION AND RECOMMENDATION
5.0 Introduction – – – – – – – 54
5.1 Summary – – – – – – – – 54
5.2 Conclusion – – – – – – – – 57
5.3 Recommendations – – – – – – 58
References – – – – – – – – 61
Appendix – – – – – – – – 62