ABSTRACT The study research on marketing planning as a strategy for business performance in Nigeria organization. Case study of unilever Nigeria plc Lagos. In any business organization, marketing is …
IMPACT OF PROMOTIONAL STRATEGY IN THE HOTEL INDUSTRY (A CASE STUDY OF KWARA HOTEL)
PROPOSAL INTRODUCTION This project, work is intended to deal with the application of promotional strategy to marketing and its contributions to …
EXAMINE THE IMPACT OF MARKETING ACTIVITIES ON THE BANKING SECTOR (A CASE STUDY OF UNITED BANK FOR AFRICA PLC, ILORIN)
PROPOSAL Philip Kotler defined, marketing environment as the totality of forces and institution that are external potentially relevant to the …
OPTIMUM PROMOTIONAL MIX AS EFFECTIVE TOOL FOR ENHANCING SALES IN THE NIGERIAN SOFT DRINK INDUSTRY (A CASE STUDY OF NIGERIAN BOTTLING COMPANY)
ABSTRACT This research work focused on the optimum promotion mix as effective tool for enhancing sales. For this research work to be more presentable, it was divided into five chapter, chapter one …